Lego Rock Band

Lego is a popular toy company known and seen by many. However, they weren’t always profitable. They, like many other companies, ran into hardships. This was mostly done by the lack of a proper strategy and loss of the company’s identification. Strategies are the upmost important to have in a business. In addition a strategy is only as good as it is implemented. A strategy that isn’t followed isn’t effective. This was one of the problems that Lego had. Lego is the play on the Danish words “leg godt” which means “play well” (Mortensen). The company was founded in 1932. The founder of the company is Ole Kirt Kristiansen. Lego has been a family company and is now owned by Kjeld Kirt Kristiansen, the grandson of Ole. The company started out as a carpenter’s workshop and now over the past 80 years has grown into a global enterprise. It was in 1935 that the first Lego wooden duck was manufactured. In 1934 the company name is officially known as Lego. Also in 1932 the company location is in Billund, Denmark. At this point in time the company manufactured ironing boards, stools, stepladder, and wooden toys. As far as technology goes, in 1946 the company was the first in Denmark to purchase a plastic molding machine. In addition it has grown into the world’s largest toy manufacturers. The most important part of the Lego brand is the classic brick. The current…

Lego land 2009 It was July 9th 2009 my 8th birthday, and at the time my life was consumed by my obsession with Lego sets, even though I was known to rage when I couldn’t figure out a difficult part. We were visiting family in California and it just so happened that it was my birthday. And my parents surprised me with a day in Lego land. As we drive up to Lego Land, about every 500 feet there is a letter made out of Legos, W-E-L-C-O-M-E, it spells. After we got our ticket to park we found…

But I bet you kids get more excited about going to Toys-R-Us then they do Wal-Mart. Legos have been around forever and pretty much everyone has played with (or stepped on) legos at some point in their life. According to LEGO there are about 86 Lego bricks for every single person on the planet, which means we will probably disappear before Legos ever do (“Lego Education”). Primary competitors of the LEGO Company would be all of the companies that have their own “brand” of interconnecting…

Just stop and think. A half-billion dollar sect of the toy industry is controlled by the underdeveloped minds of a generation too young to remember the first episodes of Full House. Fidget spinners have dominated the toy market, quickly becoming the hottest trend, bringing pandemonium to schools, homes, and social media accounts across America. They were first invented in 1993, by Catherine Hettinger, who designed them for people with ADHD, autism, and anxiety as a way to manage symptoms…

control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy, this strategic thinking is why parents will continuously be …

The first two shelves were filled with legos that were obviously aimed for boys. These legos were Star Wars themed and in dark blue and black packaging. Above the Star Wars legos were pretty pink lego boxes with girl lego characters and pretty pink presents on the box. It was very clear which legos were meant for boys and which were made for girls. After researching more about this I discovered that lego released the lego and friends toy line which is aimed for females and is all about beauty…

Once upon a time, far far away, there was a magical kingdom made up of bright blue and dark green Legos located at a special place named Coronado Island. In this kingdom there was a king named Jon Center who forever loved Legos. It was finally here. It was the day of the great hamburger cook off. This day also meant the king would choose his new chief, the man who created the best tasting hamburger. “Sir, Sir!” the king’s servant yelled, running through the crowds towards the…

The Happy Mini @ Girls Art Project team, has been participating in the @Home league of the RoboCup Japan Open since 2014, and participated in the RoboCup 2015, 2016, and 2017[1] world competition. The team got the 9th, 8th, and 9th places in the competition. The goal of Happy Mini @ Girls Art Project is to create a home robot which will make family and society happy. We believe our resource and technology are not meant to build war or battle robots. Through robotics, we aim to promote a…

In this paper I will give a brief overview of a) the community which I will study as part of my coursework for ‘Digital Ethnography“, b) the reasons why I chose this particular community as object of study, c) the boundaries of my research project, and d) the types of qualitative evidence I will hopefully be able to collect. The Community The community I will study as part of my coursework is a group of German Lego fans of various ages who have made it their hobby not only to build, create,…

The Lego Star Wars Millenium Falcon, or the Lego Mindstorms NXT? I have never been good at making decisions, even when it comes to toys. There are always so many different options, each of them so amazingly amusing and unique, that I cannot stand getting them all. Because of this, I strongly believe that limiting someone like me, who is curious and adventurous, to be able to try only one thing is wrong. Struggling to pick a toy may seem frivolous, but when it comes to the question of what I want…