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  • Lego Pest Analysis

    Introduction Lego is a toy-making company founded in Billund, Denmark (LEGO 2014). In this essay, Lego’s value and core competencies will be identified based on the PEST analysis, Porter’s Five Forces and the Value Chain Analysis. PEST Analysis Political Government policies affecting a reduction in the corporate tax level, or an increase in import taxes in developing economies, will have an impact on the Lego Group due to the wide distribution of products to more than 130 countries (LEGO 2014). Furthermore, safety-related legislations for toys in different countries require Lego to comply and adhere to these strict requirements. Economic Shifts in the macroeconomic conditions can critically affect Lego’s sales, as an increase in disposable…

    Words: 1100 - Pages: 5
  • Lego Pestel Analysis

    then to analysis the LEGO business situation and to provide the information which relates patent issue in summarized. First of all, we will analysis the social, technology and legal factors in PESTEL. Now we know the existing core patent problem of infringing patent in LEGO products are from existing main competitors and China factories. In technology, the solution of solving the issue of the patent, we will suggest to use the 3D printing and the “Virtual Reality”. These two technological…

    Words: 1318 - Pages: 5
  • Advert Analysis Of Lego

    Introduction This advertisement was part of a print campaign “Creativity Forgives Everything” created by an advertising agency for LEGO; the title of this advert is “Fridge” and it was released in February 2014. LEGO is an internationally-known toy manufacturing company that addresses a range of cultural target groups, but more specifically for a western audience; owing to this, the text of the advertisement is in English. From the language choice and words chosen for the advert’s slogan, it can…

    Words: 1009 - Pages: 5
  • Lego Swot Analysis Essay

    Lego has been in the lives of children for many years making it one of the top companies in the market. However, Legos has had its negative streaks and has had to build its self and go back to its roots. By using PESTEL framework, Porter’s 5 Forces and SWOT analysis we are able to have a better idea of the factors that are being considered by Legos in their business. Lego’s political environment and legal environment plays a role on its business because they must take into considerations the…

    Words: 927 - Pages: 4
  • Functional Benefits Of Lego Packaging

    The core layer of Legos satisfies the desire for knowledge and assists in their learning. Children are curious and learn best through hands on interaction. The use of Legos providing a more enjoyable way to learn concepts and skills, encourage children to explore and discover by being creative and experimenting with the building blocks. The second layer, the actual product, would just be the physical product of the Legos, which consists of thousands of little plastic brick pieces that end up…

    Words: 729 - Pages: 3
  • LEGO Case Study: Mattel

    competitors are Hasbro and Mattel. Furthermore, LEGO also has to compete against companies that sell similar products with a relatively low cost. LEGO’s pricing strategy makes the product have almost no price advantage in countries such as China and India, which gives too much space for its competitors’ products. II. Threat of New Entrants – The threat of new entrants in the toy industry is high, not only because major competitors such as Mattel want to take LEGO’s market share, but also due to…

    Words: 991 - Pages: 4
  • Case Study Of Lego

    Background: Lego was found by a Danish man named Ole Kirk Kristiansen in 1932. He started with wooden toys as he was with a strong sense of craftsmanship. He then passed the company on to his son and grandson. In 1946 they bought the first plastic injection molding machine to make his toys. However, the plastic toys was not popular as people still prefered wooden toys until 1960 that Lego decided to finally abandoned wooden toys’ production to Plastic completely after the devastating warehouse…

    Words: 1239 - Pages: 5
  • Case Study Of The LEGO Group

    Introduction The LEGO Group, a popular company based in Billund, Denmark, has been in the toy industry for over 80 years. The company was founded in 1932 by Ole Kirk Kristiansen and was passed down for generations to its recent owner, Kjeld Kirk Kristiansen. The word 'lego' is originated from a Danish word 'Leg Godt', which in other words also means 'play well'. Lego toys are popular among kids, teenagers and even adults. Their products are sold all around the world such as Australia, Singapore…

    Words: 2325 - Pages: 10
  • LEGO Harvard Business Case Group Analysis

    control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy, this strategic thinking is why parents will continuously be …

    Words: 4937 - Pages: 20
  • Compare And Contrast Lego And Mega Bloks

    At first glance, the two toy construction sets, LEGO and Mega Bloks may appear to be simiar; but to those of us who love to build with these sets, they have many more differences than similarities. Some people think LEGO is better than Mega Bloks. Some people would choose Mega Bloks over LEGO. Other people don’t know (or care), but in my opinion, LEGO is better than Mega Bloks in every way LEGO pieces and Mega Bloks pieces might look the same, but they are different in many ways. LEGO, who’s…

    Words: 760 - Pages: 4
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