The core layer of Legos satisfies the desire for knowledge and assists in their learning. Children are curious and learn best through hands on interaction. The use of Legos providing a more enjoyable way to learn concepts and skills, encourage children to explore and discover by being creative and experimenting with the building blocks.
The second layer, the actual product, would just be the physical product of the Legos, which consists of thousands of little plastic brick pieces that end up all over the floor.
The augmented product is the satisfaction and entertainment that the toys provide. Kids are always wanting something to do with their hands, something to play with, and parents constantly want their children to have their attention …show more content…
Lego packaging provides a handful of benefits to consumers in communication, functional, and perceptual. As far as communication benefits the boxes provide parents with the warning of their product being a possible choking hazard and the age recommendations for users of the product hoping to keep their merchandise safe to use. With Lego making products for kids of all ages it also helps distinguish between the toddler Legos versus the Legos intended for older children.
Functional benefits of the packaging of Legos are the fact that the boxes make the small pieces easy to transport and store as well as providing quantity assurance.
When you leave the toy store with a new Lego supply, it wouldn’t be convenient to have to keep track of all the pieces if they weren’t packaged in a box. The box ensures that, as long as you don’t open it in the car and spill it, you will have all of the pieces promised by the box when you get home.
It also makes storage easier once the toy has been opened because it can just be put back in the box and put away. Having all of the small pieces that are included in a box of Legos, they make it easier on the consumer by providing a way to keep the Legos together and make it less likely to lose piece. The box can also provide protection, making it so the toy can be put away and make it so kids aren’t able to as easily get into the
The second layer, the actual product, would just be the physical product of the Legos, which consists of thousands of little plastic brick pieces that end up all over the floor.
The augmented product is the satisfaction and entertainment that the toys provide. Kids are always wanting something to do with their hands, something to play with, and parents constantly want their children to have their attention …show more content…
Lego packaging provides a handful of benefits to consumers in communication, functional, and perceptual. As far as communication benefits the boxes provide parents with the warning of their product being a possible choking hazard and the age recommendations for users of the product hoping to keep their merchandise safe to use. With Lego making products for kids of all ages it also helps distinguish between the toddler Legos versus the Legos intended for older children.
Functional benefits of the packaging of Legos are the fact that the boxes make the small pieces easy to transport and store as well as providing quantity assurance.
When you leave the toy store with a new Lego supply, it wouldn’t be convenient to have to keep track of all the pieces if they weren’t packaged in a box. The box ensures that, as long as you don’t open it in the car and spill it, you will have all of the pieces promised by the box when you get home.
It also makes storage easier once the toy has been opened because it can just be put back in the box and put away. Having all of the small pieces that are included in a box of Legos, they make it easier on the consumer by providing a way to keep the Legos together and make it less likely to lose piece. The box can also provide protection, making it so the toy can be put away and make it so kids aren’t able to as easily get into the