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  • Marketing And Marketing: The Importance Of Marketing

    Marketing is one of the important processes in any organisations. When we talk about marketing, “many people mistakenly think of marketing only as selling and promotion” (Kotler & Armstrong, 1994, p. 6), because of every day we are “bombarded with television commercials, newspaper ads, direct mail, and sales calls” (University & Barnes, 2001). In fact, marketing does not only involves selling and advertising; “Selling is not only the tip of the marketing iceberg; it is only one of several functions that marketers perform, and often not the most important one” (Kotler & Armstrong, 1994, p. 6). In fact, “marketing includes all business activities involved in the flow of goods and services from producers to consumers” (ILRI, 1995). Another definition…

    Words: 1392 - Pages: 6
  • The Importance Of Marketing In Marketing

    Marketing is word of mouth (wom), it is nothing but production of goods and services as per customer needs and wants. Marketing is very important in business to success. As the world is growing with high intensive technology and mainly organisation are inventing new technical products. However all these products are not reaching to right market to right consumers? Technology focus on communicating the value of product in different market segments to deal with these problems. Government…

    Words: 1279 - Pages: 5
  • Marketing And Marketing: The Importance Of Relationship Marketing

    but it does not seek only to improve and consolidate the links between the customers. Therefore, the company is a set of resources, which allow him to be continuously informed about the evolution of its business environment and this can only succeed through marketing…

    Words: 755 - Pages: 4
  • Marketing: The Impact Of Social Media Marketing On Marketing

    ASSESSING THE IMPACT OF SOCIAL MEDIA MARKETING ON YOUTHFUL CONSUMERS: AN ANALYSIS OF UNIVERSITY STUDENTS and THE BANKING INDUSTRY. Background to the study Social media is a platform which enables interaction, collaboration and the sharing of content. The current marketing activities are carried out on social media platforms with the aim of increasing the magnitude of their reach at minimal costs. Over 70% of adults use a given type of social media platform. It is no longer a cool kid’s thing…

    Words: 1162 - Pages: 5
  • VR And Experiential Marketing: Characteristics Of Marketing And Marketing

    1. VR and experiential marketing Since virtual reality has the unique characteristics like immersion and interactivity, VR games offer brand new experiences for players; some media apply the technology to their live events or movie productions; and more and more companies think it is a great opportunity to use VR as part of the promotion and branding strategies. Till now, one of the most popular alternative marketing forms with VR is experiential marketing. Experiential Marketing As the…

    Words: 1889 - Pages: 8
  • Marketing Vs Marketing Of Services

    Marketing of products or commodities should not be any different from marketing of services, both must be given same urgencies and strategies to achieve success from targeted audience or market. However, the notion of marketing services the same as physical product is not far away, although its actual implementations includes the people, process and proof of the services’ offered on to top of the 4 Ps approach of marketing. Marketing in general, can be defined as, the process of implementing…

    Words: 1509 - Pages: 7
  • Marketing And Social Marketing

    Marketing is one of the most common and well-known business term that will be seen anywhere. It can be explained as a process of exchanging a good or services for other goods or services or for money. It is an inevitable process that we must undergo in our daily lives. Financial goods are the main objectives of marketing, it involves satisfying customers ' wants and needs to earn economic profits. Marketing only occurs when there are two or more parties, with goods or services to exchange and…

    Words: 1631 - Pages: 7
  • Five Marketing Management Orientations: Marketing, Promotion And Marketing

    to define marketing nowadays, discuss the five marketing management orientations and give explanation for which one is the generally used by today's society. People consider marketing only as promotion and advertising. Nowadays, we identify marketing as the method by which businesses generate value for consumers and build well-built consumer connections so as to capture value from consumers in reply. (Kotler, et al., 2011) Marketing management orientations are several marketing…

    Words: 1215 - Pages: 5
  • Direct Marketing: The Marketing Mix Of Mcdonalds

    The marketing mix of McDonalds’ consists of the various elements in the marketing mix which forms the core of a company’s marketing system and hence helps to achieve marketing objectives. The marketing mix of McDonalds’ discusses the 4p’s of the leading burger chain across India offering the tastiest burgers and French fries. 1. PRODUCT: McDonalds operates in 3 major categories of food items/ product lines: Snack foods Desserts Beverage The major product line is of the Snack foods division…

    Words: 1419 - Pages: 6
  • Marketing And Marketing Case Study Of Chixchops

    However, the range of business actual and potential competitors can be much broader than the obvious. Business positioning and differentiation must change as the product, market and competitors change overtime. Benchmarking can help businesses by observing the best practices of their competitors and adapting it to their business. MARKETING PROGRAM Financial success often depends on marketing ability or the marketing program used by businesses. At first, there is a slow sales growth as the…

    Words: 2305 - Pages: 10
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