There is no such thing as “instant success” when it comes to business. Success in business requires money, time and effort. ChixChops, the home of grilled chicken and pork chops, aims primarily to provide high quality products and service to satisfy the needs of its customers.
Businesses succeed by getting and keeping its customers. Without customers, you will not have a business. ChixChops should design offerings and image to occupy a distinctive position in the minds of the target market. The main goal is to focus on the central benefits delivered by the products and services in order to capture and win not only the hearts but also the pockets of their target market.
The proponents have chosen Rosario, …show more content…
However, the range of business actual and potential competitors can be much broader than the obvious. Business positioning and differentiation must change as the product, market and competitors change overtime. Benchmarking can help businesses by observing the best practices of their competitors and adapting it to their business.
MARKETING PROGRAM Financial success often depends on marketing ability or the marketing program used by businesses. At first, there is a slow sales growth as the product is introduced in the market due to expenses for introducing the product to the market. Profits are nonexistent because of the expenses to be used for product introduction such as marketing strategy but at the end effective marketing strategy can help to increase profit.
The following are the marketing strategies that ChixChops’ competitors are using:
1. Television Commercials
Since majority of the Filipinos have their own television at home it is easier for the ChixChops competitors to introduce their products. By using celebrities to attract the viewers and have an interest to try the products, Mang Inasal, Chooks to go are some of the competitors of ChixChops that advertise their products through the use of television …show more content…
They advertise their business through the use of Internet by posting photos, prices, location, event and other information about their business, so that people will be attracted to visit their stores and buy their products.
Mang Inasal, Bar – B – King, Chooks to go, Andoks, etc. are the competitors of Chixchops that have advertisement through the use of flyers. Flyers usually distributed in different areas in Rosario Cavite especially where people usually pass by. The business name, product name, pricing, contact number, location of the business are printed here to introduce their products.
Being a small business enterprise with minimal capital, the following are the marketing strategies that will be used by ChixChops:
1. Internet or Web
You do not have to spend thousands for advertising your business or product. Today, you can advertise for free by having an account in popular sites like Facebook, Twitter and Instagram and it can be a competitive advantage for a business. In these social media sites, the business will be known by the people. These sites will be used to post photos, prices, promos and other information about the