Social marketing

Marketing is one of the most common and well-known business term that will be seen anywhere. It can be explained as a process of exchanging a good or services for other goods or services or for money. It is an inevitable process that we must undergo in our daily lives. Financial goods are the main objectives of marketing, it involves satisfying customers ' wants and needs to earn economic profits. Marketing only occurs when there are two or more parties, with goods or services to exchange and are both able to communicate and deliver it. On the other hand, social marketing is a marketing strategy that focuses on the long-term benefits of society as a whole. The idea of social marketing is introduced by Philip Kotler and Gerald Zaltman in the…

If one understands the concept of social marketing as a way of influencing and changing human behavior, then one takes that the principles of social marketing have long been known, and that social marketing is not a completely new phenomenon. It was first introduced in literature in the 1970s when Philip Kotler and Gerald Zaltman realized that the same marketing principles which were being used to sell products to consumers could be used to market ideas, attitudes and behaviors. Social marketing…

ASSESSING THE IMPACT OF SOCIAL MEDIA MARKETING ON YOUTHFUL CONSUMERS: AN ANALYSIS OF UNIVERSITY STUDENTS and THE BANKING INDUSTRY. Background to the study Social media is a platform which enables interaction, collaboration and the sharing of content. The current marketing activities are carried out on social media platforms with the aim of increasing the magnitude of their reach at minimal costs. Over 70% of adults use a given type of social media platform. It is no longer a cool kid’s thing…

is how to market and advertise their service and product. Social media marketing is seen by many experts as the new ground for marketing that include Snapchat, Facebook, Twitter, Instagram, YouTube, and LinkedIn (Moorman, 2014). Everyday information and knowledge is shared in real time in different social media sites. Research says that the idea of integrated marketing communication (IMC) is to create consistency and interaction by combining marketing communication elements so that they support…

Drawing inspiration from Kotler and Lee (2009), I desire the social marketing tool for notifying the public of concerns affecting the marginalized and children with disabilities. In reality, the public need awareness of marginalized children’s limitation and collaborate to improve their situation. Recalling back to Maria’s incidence, Maria’s mother successful rescued her daughter from the ritual after attending the circumcision sensation which opened and transformed her minds. Similar to Kotler…

r 2015 The Importance of Marketing Strategies According to Heidi Cohen of the actionable marketing guide, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is a crucial addition to the everyday world. Without marketing many of the world’s most prosperous companies would not be. When the word “marketing” is mentioned there are thoughts…

More one minute blogs 1. Social media marketing tips for dentists Great Dental Content Delivers Mouth-Appeal in Multiple Ways Dentists have usually been more progressive about advertising than doctors because people are so reluctant to visit the dentist. Social media forums are ideal for explaining about advances in painless dentistry and promoting the appealing dental technologies like invisible braces and computer-assisted mapping of the mouth in lieu of X-rays.. Dentists can build an…

SOCIAL MEDIA MARKETING Social media marketing is the process by which a company or an individual promotes or advertise its products or services using social media platforms. In today’s technology-driven world, social media websites have become an avenue where retailers and companies extend their marketing campaigns to a wider range of consumers. Large and well-known companies like MELCOM, APPLE, SAMSUNG etc. have successfully used social media platforms to increase and promote their sales,…

Social Marketing Assignment The Following Questions Completed: 1. Define Social Marketing -- Give the best definition from the video (5 pts) First of all, Social Marking is defined by Kotler and Zaltman in 1971, it is the design, implementation, and control of program calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Secondly, a more recent definitions include Andreason…

Marketing strategies in today’s global marketplace has evolved over the decades. Gone are the days when advertising agencies were focused on local newspapers, magazines and trade journals. According to Advertising Age, in 1999, online advertising hit the $2 billion mark with the industry earning $3 billion (1999). To further quantify this growth, compare Sterling Cooper (the fictitious ad agency from the Mad Men drama series) to social media moguls like Arvin Lal, founder of and CEO of…