Marketing Vs Marketing Of Services

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Marketing of products or commodities should not be any different from marketing of services, both must be given same urgencies and strategies to achieve success from targeted audience or market. However, the notion of marketing services the same as physical product is not far away, although its actual implementations includes the people, process and proof of the services’ offered on to top of the 4 Ps approach of marketing. Marketing in general, can be defined as, the process of implementing all plans and strategies including product, pricing, promotion and place (distribution) of products from factory to consumer. Freight forwarding is a service industry that relies heavily on third party providers to assist them to deliver a service to …show more content…
For example, getting a haircut. The barber in action rendering service of the cutting of hair is being consumed at the same time by the client looking in the mirror satisfied or not with looks. Freight forwarding service providers can relate to this process of marketing or selling their services offering to especially new clients using the organizations services for the very first time. The clients or customers must be carefully and given step by step information of the services clients has purchased or prospecting to engage in an organizations’ services offerings. Communications with client must be clear, detailed and timely such as total price, estimated timeframes including offering expiry dates and so on. As forwarding professionals, meticulous care to explain all intricate details to client must be knowledgeable, patient, great communication skills and promptly to instill customer confidence as well as creating a bonding and pleasant experience dealing with the organizations’ account or sales representative. Also service-related products are marketed or delivered by asking clients intelligent questions to involving them in the purchase and follow up process in other to make no errors in delivery times or dates or which equipment is …show more content…
Consistency of a 100% service level is what companies strive to go above and beyond customers’ expectations. By way of service-related products, clients are always looking for the wow factor with their purchases (the service offering). Since company employees are humans and do have different capabilities, different skillsets, work experience, attitudes and mannerism, it is important to establish and maintain uniform in service quality. It also makes sense to standardize some of companies functions through in-house sales and marketing training for new and existing employs to deliver that consistent high quality services. This could benchmark or brand the organization from the competition create a brand for services are specialized to offer for example, FedEx Express is well known for offering quality airfreight services worldwide. In order to sustain company credibility and instill clients’ confidence in service offerings, clients are comfortable with their sales representative and will not want to deal with another employee for fear of not having same service level or quality experienced before especially if it’s a repeat customer. Personnel capabilities and strengths are different across freight forwarding companies today, it is crucial to assign account executives for profitable accounts. This is the representative for a region, a

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