4-P and Value Approach
This week, in my paper, I will analyze the two main methods that are utilized in marketing, namely the 4-P and the Value approach. Firstly, I believe that it is important to know and understand well what marketing means. In accord with the American Marketing Association, marketing is “the activity, set of institutions, and processes, for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Tanner-Raymond, 2015).
One time that we have understood the concept of marketing, we can focus on the two approaches.…