The 4p's: Product-Walt Disney Studios

326 Words 2 Pages
The marketing concept is the knowledge that a business should endeavor to fulfill the necessities of patrons and to accomplish the business's objectives. The “4P’s” are Product (a produce, amenity, or concept to please the shopper's desires), Price (the quantity of currency estimated, or provided for the expense of an item), Promotion (the expansion of a merchandise, or perspective through advertising), and Place (a method of delivering the commodities to the buyer). The “4P’s” are components of the marketing mix and are the dynamics that can be implemented by the marketing division to solve a marketing problem.
Disney uses the “4P’s” approach; Product-Walt Disney Studios is a major force in the animated movies, cartoons and major blockbuster

Related Documents