What the driving forces are in new marketing principles
Certified services firms periodically evaluate the suitability of their business models so as to deliver the greatest value to their clients, which remained the dynamism in business and the forces that propel marketing principles. The structure of marketing is centred on three great principles namely; customer value, competitive advantage and focus on customer need (Kotler & Armstrong, 2010). Evidently, businesses require a greater understanding of the forces that drives these marketing principles in order to maintain an edge in their usual business without facing with eroding margins, risks, underleveraged partnerships and operational difficulties.
Increasingly modernistic clients: This is a typical driving force of the marketing principles and the impetus