In the business world, it can be observed that there are many different companies that operate in the market and have their own offerings for the people and for this purpose it is necessary for the companies to reach out to the people to make them aware of the offerings of the company and persuade them to purchase it. This is where the role of marketing comes into play since it helps companies to reach out to the potential buyers and have an increase in the demands that they supply for during their tenure in the business world (Wolski, 2015).
Marketing environment
When talking about the companies that operate I the different industries of the business world, it can be seen that they all have their own of offering …show more content…
All through the time that the company has survived in the business market, they have always made sure that they do not compromise on the quality of the products that they offer to the people and that they use the best that they have for production process.
Services
Apart from the products that the company offers to the people of the society in the business market it is necessary for the management of the company to provide certain kinds of services as well which include all the after sales services that the customers may need regarding the offered product. Another service that the management of the company of Bulla Dairy has to provide to the people is that they have to make the product available to the people at their nearest centers and give them all the necessary details that they have require regarding the product of Bulla Dairy (Ramirez, …show more content…
The products that are offered by the company is also their strength because of the difference that they posses when compared to the other kinds of similar goods of the market.
Weakness
Just like the time span of the company of Bulla Dairy happens to be the strength of the company, it at the same time also happens to be the weakness that they have for their survival in the business market. The reason for this is that the company is sold in the market that they have very traditional means to perform the operations of the company and now they do not fall in line with the trends and patterns of the market and this causes a problem for the company to deal with the issues that they might face during their tenure in the market (Blurtit,