The trademark of Lauren's instinctive intelligence of design and the ability of the company to produce a romantic image for its materials allow the company to increase the variety of product markets and better manage more than one transaction. Since the first of its products, the men's and women's clothing of Polo Ralph Lauren, the company established a variety of products with the purpose of Polo Ralph Lauren perfumes and boy's clothing in 1978, a girl's wears the line in 1981 , suitcases and shows in 1982 and household furniture in 1983. Subsequently, the Conservatory of the brand included underwear, shoes, coats, etc. The company compiled baby, infant and baby clothing in 1994. All of these innovative product lines have been updated repeatedly. Although Polo has superior management in designing and marketing its products, the success or disappointment of Polo product development often depends on licensees, such as the Polo event with perfumes and its collection.
In …show more content…
The company has a variety of products, which are aimed at meeting the interest of various customers. The application of three segments including the wholesale, retail and licensing strategies assists the company increase its market base. The company has a CEO and chairman who has leadership. The expansion in Asia market makes the company bigger and stronger.
Weaknesses
The brand spends too much money on the making advertising process. The product price is very high compare to their competitors. Nowadays, their brand identity become one of their weakness since the company keep the same style since the past which could not follow the trend. The company also rely on the licensing partners to preserve the company’s licenses value. Their current financial situation is a major one of their
In …show more content…
The company has a variety of products, which are aimed at meeting the interest of various customers. The application of three segments including the wholesale, retail and licensing strategies assists the company increase its market base. The company has a CEO and chairman who has leadership. The expansion in Asia market makes the company bigger and stronger.
Weaknesses
The brand spends too much money on the making advertising process. The product price is very high compare to their competitors. Nowadays, their brand identity become one of their weakness since the company keep the same style since the past which could not follow the trend. The company also rely on the licensing partners to preserve the company’s licenses value. Their current financial situation is a major one of their