Burger King

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  • Burger King: An Analysis Of The Challenges Of Burger King

    Burger King In my opinion, Burger King is one of the best restaurants out there today. I can go there and get high quality delicious food to my liking at a very cheap price. The service is very fast and I never had a bad experience in the past, present and can’t even imagine one in the near future. Though it’s main competitor’s (McDonald, Subway, Wendy’s)serve the same type of fast food but I always prefer Burger king because better quality, service and incredible cheap price. Originally, opened at the Jacksonville, Florida on 1954 by Keith J. Kramer and Matthew Burns. It is second largest fast food chain which has 12000 restaurants in the world where…

    Words: 842 - Pages: 4
  • Burger King Swot Analysis

    NURUL AYISAH BINTI SAMSOL (S38496) 2.4 BACKGROUND OF THE COUNTRY AND DEMOGRAPHIC DATA Burger King was established in 1954, based quick service burger restaurant chain that also known as a ‘BK’. In the 1950’s Burger King has evolved more than 14,000 restaurants with their international brand. Nowadays ,about 50 percent of these restaurants are located outside the US. Burger king already announced crossing the 100 milestone in India, to make the only quick making fast growing up brands in India.…

    Words: 1099 - Pages: 5
  • Swot Analysis Of Burger King

    Burger King’s products encompasses a variety ranging from Whopper sandwiches, flame-grilled sandwiches, desserts, sides and beverages along with breakfast and kids meal. BK is mainly known for its famous signature whoppers made with beef. But significantly in the past years they have evolved and introduced healthier burgers like veggie, fish and chicken burgers as well. PRICE BK in contrast with its competitors is charging high on its burgers, where McDonalds has an edge over price, and…

    Words: 813 - Pages: 4
  • Burger King Personal Statement

    people to do something or continue doing something. When you look at an advertisement you only see what you want to see. While looking at a Burger King advertisement I noticed that the advertisement was more than just burgers and fries. The Burger King advertisement conveys a happy black family enjoying a meal together. The advertisement is trying to convince people that if they purchase their meals from Burger King they could be just as happy as the family in the advertisement. The…

    Words: 834 - Pages: 4
  • Instaburger King: SWOT Analysis: Burger King

    I. Introduction to Burger King Burger King (BK) is an American worldwide chain of hamburger fast food restaurant. Headquartered in the unincorporated region of Miami-Dade County, Florida, the organization was established in 1953 as InstaBurger King, a Jacksonville, Florida-based eatery network. After Insta-Burger King kept running into budgetary problems in 1954, its two Miami-based franchisees David Edgerton and James McLamore acquired the organization and renamed it "Burger King".…

    Words: 1779 - Pages: 8
  • Burger King Case Study

    and history of Burger King and McDonalds Background of burger king: Burger king was founded in 1953 in Jacksonville, Florida and was known as insta-burger king. Founders Keith J Kramer and his wife’s uncle Matthew Burns purchased the rights to two pieces of machinery called “insta” machines and opened their first restaurants based around a cooking device called an insta boiler. This device often proved to be a success of cooking burgers .all franchises were required to have this device in their…

    Words: 1128 - Pages: 5
  • Burger King Poem: Sex In A Sub

    Now comes sex and the burger king sub. Burger king is known for its affordable food, the big whooper, but came out with an interesting ad offensive to woman. With the 2009 new sub called the supper seven incher that grab the attention to everyone. Not only is the name of the sub sexual, but the woman with her mouth open about to take a bite of the sandwich tops it off with being offensive and degrading to all woman. This ad is clearly targeted to young males, the slogan for the sub is “IT’LL…

    Words: 713 - Pages: 3
  • The Marketing Challenges Of Mcdonald's And Burger King

    Executive summary In this research task I have decide to use two of the biggest fast food chains in South Africa, McDonald’s and Burger King. I have focused on the marketing aspect and I have discussed the seven P’s of Marketing which include price, place, promotion, product, people, process and physical evidence And I have applied the 7 P’s to McDonalds and Burger King. I have also done research on the history and background of each of the fast food restaurants. I have conducted primary…

    Words: 842 - Pages: 4
  • SWOT Analysis Of Mcdonald's And Burger King

    Executive Summary McDonald’s and Burger King are the leading fast food restaurants in the world. Both brands were established in the 1950’s and have become healthy competitors for 60 decades. Both restaurants have similar products which may meet the same need with their iconic burgers that they constantly boast about. Burger King is known to be Home of the Whooper burger whilst McDonalds boats about its Big Mac and Quarter Pounder. The Whooper and the Big Mac are known to be the best selling…

    Words: 1855 - Pages: 8
  • Burger King Vs Maggiano Comparison

    The two websites that I decided to compare are those of Burger King and Maggiano’s Little Italy. I decided to select these two, because they are two restaurants on opposite ends of the spectrum. One is a low end fast food chain while the other is a high end restaurant. Since the two restaurants have different styles and/or markets they are marketing towards I thought it would be an interesting choice to write about. Comparing these two websites will help people better understand what techniques…

    Words: 1421 - Pages: 6
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