The Marketing Challenges Of Mcdonald's And Burger King

Improved Essays
Executive summary

In this research task I have decide to use two of the biggest fast food chains in South Africa, McDonald’s and Burger King. I have focused on the marketing aspect and I have discussed the seven P’s of Marketing which include price, place, promotion, product, people, process and physical evidence And I have applied the 7 P’s to McDonalds and Burger King.

I have also done research on the history and background of each of the fast food restaurants.

I have conducted primary research by creating a Google form with multiple choice questions relating to the seven p’s of marketing, this form helped to show the preference of customers choices between McDonalds and Burger King.

Summary of McDonald’s

At the age of 52
…show more content…
But there were over 700 McDonalds throughout the United States. The first international store was opened in 1967 in Canada and Puerto Rico.

McDonalds today there are more than 32,000 restaurants in 117 countries with over 1.7 million employees with more than 75% of franchised restaurants around the world.

Ronald McDonald is a character that is a clown which is the mascot of the McDonalds Fast-Food restaurant chain.

The first McDonald’s restaurant in South Africa opened in November 1995, it now has over 200 restaurants around all nine provinces in South Africa. All the food in McDonalds that are in South Africa are produced by local Suppliers. McDonalds serves up to 8000000 customers a month and has over 100000 employees.

All McDonalds restaurants are Halaal and have been approved by the Muslim Judicial
…show more content…
7 P’s of Marketing

• Product- Is a product that is produced in order to be sold to satisfy the demands of consumers. This can be a tangible or intangible product as it could be a service. o The company must reinvent the product to stimulate it, so the demand increases during the sale decline phase. There is 3 phases Growth phase, maturity phase and sale decline phase.

• Price-The price of the product is the amount that a customer pays for the product. o Pricing is a very important component as it is the profit of a business.

• Place-The place is very important as it must be close to convenient towards buyers. o If the location is in bad location this can lead to a decrease in sales as buyers will rather buy a substitute product.

• Promotion-This is a way in which a business can boost their recognition and increase sales. o This can be done through public relation, advertising and sale promotion.

• People-This refers to both your target market and the employees of the business. o Research must be done before the product is developed to see the demand for the product. o Employees must be trained as they are the face of the business and are the ones dealing with the

Related Documents

  • Improved Essays

    Ray Kroc Research Paper

    • 765 Words
    • 4 Pages

    This was founded in a basement of the McDonald's in Elk Grove, Illinois, where he opened a training center that became the ‘ Hamburger University’ for the McDonalds employees. At Hamburger University, you go to study Hamburology where you study to work at fast food restaurants. Over 55 years, more than 275,000 people have attended a Hamburger University. The $40 million facility Hamburger University then opened in 1983 on an 80 acre campus, which included a 300 seat auditorium, eight education rooms, 17 teaching rooms and three kitchen rooms. This university has 16 full time professors who can teach in 28…

    • 765 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In 1955 White Castle makes the first major menu change by finally adding the fish sandwich to the line up. The very next year 1956 they add the ice cream shake to the menu line up. It took 40 years (1961) for White Castle to be the first fast food place to reach the point of selling 1 billion hamburgers. In 1962 White Castle permanently adds the cheeseburger to the menu. It will be another three years before they add anything to the menu.…

    • 726 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The entire world knows the “golden arches” logo. This logo represents a fast-food restaurant chain that has served meals to billions of people all over the world. McDonald’s started out as a small Bar-B-Q joint on the corner of E street and Fourteenth in San Bernardino, CA. The original restaurant was “a typical drive-in featuring a large menu and car hop service.” McDonald’s (2016). Nowadays, they have a wide spread menu which contains food from breakfast to dinner.…

    • 1170 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    Kevin Ratz Prof. Kim Marketing Research Out of Class Assignment 1 9/30/17 Firm Analysis Firm: Amy's Drive Thru (Owned by Amy's Kitchen) Industry Overview: The fast food industry began in 1951 with the introduction of, the most popular fast food chain to date, McDonalds. Since then the industry has become international with a current revenue of $570 billion USD. But, majority of its revenue is generated within the United States. The United States contributes $245.4 billion USD to that overall revenue with 208,210 businesses. Here on out we will focus on the domestic market of the fast food industry.…

    • 1042 Words
    • 5 Pages
    Decent Essays
  • Great Essays

    Famous Brands Case Study

    • 2902 Words
    • 12 Pages

    • Doing + - 585 drops per week to all the different Famous Brands franchises. • The trucks service 332 restaurants in a 6 day cycle. Famous Brands Retail Aspect Taking Wimpy and Steers for an example. Wimpy is comprised of their two sauce products and Steers contains a wide range of products: • Wimpy Tomato and Mustard sauces. • Steers has sauces, dressings, marinades and seasoning salt.…

    • 2902 Words
    • 12 Pages
    Great Essays
  • Great Essays

    Introduction: McDonald’s is one of the largest and most popular, franchise based fast food restaurant companies in the United States and the world. Their core menu items include Beef Hamburgers, Cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their recently introduced breakfast sandwich: the Egg McMuffin. Over the years, McDonald's has spanned its operations to more than 32,000 branches, serving in 117 countries. More than 75% of McDonald's restaurants globally are owned and operated by independent franchise owners.…

    • 1105 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    By the end of the year 1969, Stater Bros. has now over 35 locations and more than 2000 employees. Stater Bros. had its first advertisement on television in September of the year 1982. Stater Bros. becomes a private company and also reaches a sales volume of over $1 billion. In the year 1998 Stater Bros. goes onto the internet. In 2001 the store is named Supermarket Retailer of the Year by Progressive Grocer.…

    • 311 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    It had 1469 stores,1000 outlet across India. • CCD took 60% of market share in Indian market share. • In March 2013, CCD gain revenue more than US$200 million. • CCD sourced raw material from its own 11,000 acres of plantation, more than 3000 workers are working in that plantation.CCD also operated 2 curing mills with total capacity of 70000 tons, the largest in India, and roasting and blending facility. • CCD manufactures its own café furniture.…

    • 984 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    There is a lot of competition and being able to gain more business would put any business owner at an advantage of becoming one of the most successful business owners. In business, the purpose of elasticity is to measure the degree of response from a buyer or seller to change in the price of a certain good or service. This would be important to understand in a case such as a business owner who would want to lower prices or have a sale. The business owner would have to figure own how much of a change in price to make and how much of a response would be given in return to the lower prices for instance and another consideration is how much money could be at stake of losing when changing prices. Most likely, the business owner would want the increase in purchases to outweigh the change in price in a case like this.…

    • 1180 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    This is because the practice of cultivating loyalty helps to lower customer defection rates. Customers may decide to leave the firm for many reasons, one of which could be due to unsatisfactory level of service provided by the firm to the customer. Through the implementation of RM, firms will be able to understand the needs and wants of customers better, thus, enabling them to provide customised services to suit the customers’ requirements. Berry, Parasuraman and Zeithaml (1996) have highlighted that lowering customer defection rates by building loyalty has indeed been proven to be a more profitable strategy as compared to a cost reduction…

    • 1149 Words
    • 5 Pages
    Great Essays