NURUL AYISAH BINTI SAMSOL (S38496)
2.4 BACKGROUND OF THE COUNTRY AND DEMOGRAPHIC DATA
Burger King was established in 1954, based quick service burger restaurant chain that also known as a ‘BK’. In the 1950’s Burger King has evolved more than 14,000 restaurants with their international brand. Nowadays ,about 50 percent of these restaurants are located outside the US.
Burger king already announced crossing the 100 milestone in India, to make the only quick making fast growing up brands in India. B.K has joined with a Company Everstone Group, that one company only focused real estate and private equity to bring up the restaurant in that country.
The company set up its Indian business in November 2014, and within a span of 32 months it has expended …show more content…
B.K has a great new item by presenting the Tender-fresh, premium Chicken Burger and along with a marketing campaign called “cheat on beef”. But in India, people are not eat beef, so we offer them vegetarian and non-vegetarian burger which is fulfil their taste and choices.
2) Weaknesses
Burger King over the years contributed to its decline which is their weak marketing campaigns. Their weak marketing campaigns will encourage to low communication with customer and they will not follow up with customer maybe in term of feedback. Another weakness is BK fully relies on franchisee rather than corporately owned stores. This can be major drawback for Burger King in launches their new cafe because each franchisee BK will try to sell and promote their product for customer loyalty. Besides that, B.K depends intensely on franchisee to execute its image guarantee. End of 2012, 12579 or more or less 97% of all B.K restaurants possessed by franchisee. India is one of the largest countries, so it will take time to create enough stores all in states of India and that make not enough corporately owned
2.4 BACKGROUND OF THE COUNTRY AND DEMOGRAPHIC DATA
Burger King was established in 1954, based quick service burger restaurant chain that also known as a ‘BK’. In the 1950’s Burger King has evolved more than 14,000 restaurants with their international brand. Nowadays ,about 50 percent of these restaurants are located outside the US.
Burger king already announced crossing the 100 milestone in India, to make the only quick making fast growing up brands in India. B.K has joined with a Company Everstone Group, that one company only focused real estate and private equity to bring up the restaurant in that country.
The company set up its Indian business in November 2014, and within a span of 32 months it has expended …show more content…
B.K has a great new item by presenting the Tender-fresh, premium Chicken Burger and along with a marketing campaign called “cheat on beef”. But in India, people are not eat beef, so we offer them vegetarian and non-vegetarian burger which is fulfil their taste and choices.
2) Weaknesses
Burger King over the years contributed to its decline which is their weak marketing campaigns. Their weak marketing campaigns will encourage to low communication with customer and they will not follow up with customer maybe in term of feedback. Another weakness is BK fully relies on franchisee rather than corporately owned stores. This can be major drawback for Burger King in launches their new cafe because each franchisee BK will try to sell and promote their product for customer loyalty. Besides that, B.K depends intensely on franchisee to execute its image guarantee. End of 2012, 12579 or more or less 97% of all B.K restaurants possessed by franchisee. India is one of the largest countries, so it will take time to create enough stores all in states of India and that make not enough corporately owned