Effective asset management generates sales and cash flows. From this section mainly covers total asset turnover, return on assets and cash return on assets for analysis. Kroger’s asset turnover rates for the past 5 years are higher than Publix and Safeway marking above 3 compared to 5-year total asset turnover figures of 1.81 and 2.04 from Publix and Safeway, respectively. This indicates that Kroger has the best position to generate sales based on its asset utilization: about each dollar of assets generates more than $3 dollars of sales. In regards to return on assets, Kroger has the lowest figures against the competitors’ 5-year average amount. To further explore, DuPont analysis to be discussed later. In regards to the cash return
