SWOT Analysis
Strengths:
● National brand name: Hungry Jack’s is a nationally recognised fast food brand thanks to the famous hamburger ‘whopper’. The grand has a high brand awareness in the fast food industry according to QSR magazine right behind McDonald’s and KFC.
● Franchises diversification: Hungry Jack’s reported it had about 400 restaurants all over Australia. While the majority of franchises are smaller operations, several have grown into major corporations in their own right. The brand also ranked the 5th in Top 100 Global Franchises rankings.
● Established market share: Hungry Jack’s is second only to McDonalds and holds a 15% share of Australia among fast food restaurant chains. The company’s profitability has also increased in recent years.
● Growth …show more content…
This concentration of operations in one geographic area company’s exposure to local factors.
● Relies on franchises: The company doesn’t have enough corporately owned stores which means it relies heavily on franchises to excite its promise.
● High calorie food: It’s always an issue that fast food with high fat and high calorie is not good for health conscious people. And there is some indication that Hungry Jack’s may have been slow to transition to leaner and healthier restaurant to please its long term customers who are fans of the big sandwiches.
● Hungry Jack’s does not advertise their products like their competitors. Opportunities
● Rethink the restaurant experience with new design which combine new technologies devises and redefine a clear mantra of the brand to strengthen the position of the brand into the audience mind
● Harmonise the company image and identity nationwide with a strict and unique segment for the restaurant decor and web site
● Possibility to connect their home delivery with an application and improve their clients
Strengths:
● National brand name: Hungry Jack’s is a nationally recognised fast food brand thanks to the famous hamburger ‘whopper’. The grand has a high brand awareness in the fast food industry according to QSR magazine right behind McDonald’s and KFC.
● Franchises diversification: Hungry Jack’s reported it had about 400 restaurants all over Australia. While the majority of franchises are smaller operations, several have grown into major corporations in their own right. The brand also ranked the 5th in Top 100 Global Franchises rankings.
● Established market share: Hungry Jack’s is second only to McDonalds and holds a 15% share of Australia among fast food restaurant chains. The company’s profitability has also increased in recent years.
● Growth …show more content…
This concentration of operations in one geographic area company’s exposure to local factors.
● Relies on franchises: The company doesn’t have enough corporately owned stores which means it relies heavily on franchises to excite its promise.
● High calorie food: It’s always an issue that fast food with high fat and high calorie is not good for health conscious people. And there is some indication that Hungry Jack’s may have been slow to transition to leaner and healthier restaurant to please its long term customers who are fans of the big sandwiches.
● Hungry Jack’s does not advertise their products like their competitors. Opportunities
● Rethink the restaurant experience with new design which combine new technologies devises and redefine a clear mantra of the brand to strengthen the position of the brand into the audience mind
● Harmonise the company image and identity nationwide with a strict and unique segment for the restaurant decor and web site
● Possibility to connect their home delivery with an application and improve their clients