SWOT ANALYSIS
STRENGTHS-
• It is present in more than 130+ locations.
• It is well established brand in itself.
• Food and beverages both present in the menu.
• They provide two types of gift cards (TRADITIONAL GIFT CARD or E-GIFT CARD),
• They provide off-site food catering service or catering in events.
• There is monopoly to them because in market not many other competitors offer similar products.
• They are also private dining planners for our events.
• The market share of this organization is high.
WEAKNESS-
• The target market is only upper class people ( having high disposable income).
• In many locations there is only option of dinner only.
• The criteria for opening franchise is very strict
• Prices are considered very expensive.
Opportunities-
• …show more content…
• They are using new technology and e-media advancements and focusing on geographic expansion.
• There is rise in the quality conscious customers which is a great opportunity to them.
• Addition in products helps them to expand their business which strength their customer base.
THREATS-
• There is an intense competition which can lower the profits of RUTH’S CHRIS STEAK HOUSE.
• Recession in the economy of US.
• In many countries there are restrictions in culture for eating beef. So in expansion it would be a threat to
STRENGTHS-
• It is present in more than 130+ locations.
• It is well established brand in itself.
• Food and beverages both present in the menu.
• They provide two types of gift cards (TRADITIONAL GIFT CARD or E-GIFT CARD),
• They provide off-site food catering service or catering in events.
• There is monopoly to them because in market not many other competitors offer similar products.
• They are also private dining planners for our events.
• The market share of this organization is high.
WEAKNESS-
• The target market is only upper class people ( having high disposable income).
• In many locations there is only option of dinner only.
• The criteria for opening franchise is very strict
• Prices are considered very expensive.
Opportunities-
• …show more content…
• They are using new technology and e-media advancements and focusing on geographic expansion.
• There is rise in the quality conscious customers which is a great opportunity to them.
• Addition in products helps them to expand their business which strength their customer base.
THREATS-
• There is an intense competition which can lower the profits of RUTH’S CHRIS STEAK HOUSE.
• Recession in the economy of US.
• In many countries there are restrictions in culture for eating beef. So in expansion it would be a threat to