Burger King Vs Maggiano Comparison

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The two websites that I decided to compare are those of Burger King and Maggiano’s Little Italy. I decided to select these two, because they are two restaurants on opposite ends of the spectrum. One is a low end fast food chain while the other is a high end restaurant. Since the two restaurants have different styles and/or markets they are marketing towards I thought it would be an interesting choice to write about. Comparing these two websites will help people better understand what techniques restaurants use to market towards different types of consumers. The front page of Maggiano’s website shows a premium pasta dish. The picture is very detailed and brings out all elements of the dish. The picture, appears to be a professionally …show more content…
The hoagie style chicken sandwich may appeal to a person who normally would go to a competing restaurant such as subway. By placing the traditional Burger King style chicken on the sandwich it enables Burger King to maintain its style while still competing with other fast-food chains all while appealing to a larger range of consumers. Showing their app on the front page is also a plus too. This can appeal to a tech savvy consumer. When you have fast-food chains like McDonald’s that offer coupons via their app one may appreciate that another company is doing the same and want to purchase from them, especially when you’re a company like Burger King who offers a more diverse menu than their competitors. Clearly, they are trying to show that they offer many more options than their competitors and are trying to appeal to a broader …show more content…
The Burger King website is much more bright and colorful giving the user an “upbeat” welcoming feeling. Maggiano’s website is more boring and drab compared to the Burger King website. The images on the Burger King website are more attention grabbing compared to the Burger King one. I feel the website you choose to like is a personal preference. Personally I see the Burger King website appealing to a younger and hip crowd, while the Maggiano’s website, I can imagine would appeal to an older, classier subset. Some viewers may not benefit as well as another from one website over the other because it doesn’t appeal to their taste, as a result they end up not utilizing all the websites available resources. Both restaurants offer goods and services that can both be enjoyable, but the attention grabbers either site uses varies by the users’ preference. One criticism of Burger King’s website I have is that the text is slightly too big and I feel takes up lots of space. Slightly smaller and it would be just right. Despite that, I still prefer Burger King’s bodacious website over the Maggiano’s

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