Burt Baskin

EXECUTIVE SUMMARY “I scream. You scream. We all scream for B’s ice-cream.” In an attempt to get our target audiences’ taste buds buzzing for over twenty- six (26) years, we have been producing a variety of enticing homemade ice- cream flavours that suites all occasions, age groups and healthy lifestyles. The founders, Katherine and Anderson Bethel, were determined to produce an all natural, eggless, pasteurized, homemade texture and certified halaal product that everyone could enjoy at any day and anytime. Throughout the proceeding readings of our marketing plan, you will be exposed to our situational analysis, marketing goal and objectives, marketing strategies, market implementation and evaluation and control. We will allow you to enter into the gateway of our characteristics, segments, goals, objectives, marketing mix (4 P’s framework), implementation and strategies that could be used to monitor our progress and allow management to evaluate goal accomplishment. After reading please feel free to visit any of our locations or distributors to, ‘Get Your Taste Buds Buzzing’ SITUATIONAL ANALYSIS The market for B’s ice cream is separated into two broad categories or segments. These are demographic and psychographic segmentation. With regards to demographic segmentation, consideration is given to the age of the consumers such as children, teens, young and middle aged adults and older individuals. As such, B’s has provided a range of ice cream flavours and product…

card, with their tenth purchase resulting in a free ice cream scoop. Cold Stone Creamery has seven locations in the Ventura County area, which makes this chain competitive. According to Baskin Robbins: Baskin Robbins famously offers 31 flavors of ice cream, which is both its slogan and a great attraction for their customers. The ice cream is known for its great taste, quality, and wide variety of flavors all over the world. Baskin Robbins also offers non-fat and low calorie ice cream…

Candy is a popular food that most people enjoy. The two top competitors in the candy business are Haribo and Trolli. In the Haribo commercial it takes place at a ice skating rink with hockey players and a coach. They describe the gummy bears using a little kids voice. Then in the Trolli commercial James Harden (basketball player) is at a basketball court and he uses his head to describe the gummy bears. The Haribo and Trolli commercials use pathos, ethos, and logos to help promote their…

My father started to come home later each night. First it was eight, then eleven, midnight, and eventually I wouldn’t even see him until the next morning. I would call him to see where he was, and the response I would get was “I have one more customer I need to sell a car to, I’ll be home soon. I love you, baby girl.” And of course I believed him and went about my business. But at that moment I didn’t realize that soon would mean the next day when I’m watching Rocket Power and eating my Frosted…

The play took place in Dublin, Ireland in the 1960s. At this time, homosexual relations were not socially accepted. The one who made the laws were the people of the church. In this century, their bible was like our modern day US Constitution. Therefore, there were gender roles and practices that were strictly enforced. One societal expectation that affected the characters was that you must marry. This affected Alfie because he was tortured by his friends and even his sister Lilly because he is…

All throughout life everyone experiences difficult situations that help mold them as people. People have to go through hard and sad times to become stronger and develop as a person. The toughest thing I have ever faced was losing my best friend Dylan. He was like a brother to me, and sadly he passed from a drug overdose. That one life changing event did so much for me as person. For the first time, I had actually lost someone I was close to and loved. This was undoubtedly the hardest situation I…

My “Bestfriend” “ So you won’t talk to me?” I asked him. He smiled down at the floor and nodded his head. He took a seat a couple of seats away from me. Whoever knew that a school bus could be a start of a friendship? I definitely did not, but this is how it all started. On August 11th, 2011, I became best friends with a special person. His name was William. He had been there before for me whenever my silly young age relationship ended. Then, Unexpectedly in sixth grade I started…

Before we even arrive at college, the only thing on most peoples’ minds is finding a roommate. Countless hours are spent on Facebook and other social media talking to and trying to find someone suitable to live with. This is a good idea, however the social media barrier allows for lies to be told. Someone we thought was exactly like us, could in reality be nothing like us. Most of these lies do not come out until we are actually living with this person. Roommates are one of the most important…

It was early September, so early that school hadn’t started yet. I received a text from a family friend, telling me he was on his way to come pick me up. Earlier in the week, I had a falling out with a friend, and I really needed someone to talk to. I texted TJ, asking if we could do something, to get my mind off of everything. He happily obliged and offered to take me to ice cream on Wednesday. When he pulled into the driveway, my heart leaped to my throat. I was finally going to have to come…

The Chronicles of a plus Size Model Have you ever felt like you never fit in, and even though you know that you don’t fit in your satisfied by yourself. Well that's how Celeste Harris felt about her and her weight and to top things off her aunt signed her up for a plus size teen pageant. In Erin Dionne’s story Models don’t eat chocolate Cookies, thirteen-year-old Celeste Harris is entered in a modeling contest by her not so friendly aunt,who signed her up without her permission. But not just…