Burger King Personal Statement
I believe that one of the reasons they chose to use a black family instead of a typical Caucasian family is to manipulate minorities into purchasing their meals from Burger King. You can tell from analyzing the advertisement that people were really concerned with family during the 70 's. Family was especially important to African Americans. African Americans may purchase their meals from Burger king just because they believe their family will be like the family in the advertisement. It gives them a sense of hope.
In conclusion, the Burger King advertisement displays that people of all ethnicities, even minorities value family and happiness. I believe the advertisement shows more than just a black family. The image shows that most people have the same values regardless of their ethnic background. The image also goes against some stereotypes that black people have. When looking at the image you would assume that the family owns the home that they are sitting in. It is something that would be especially rare in the