Moms Against Drunk Driving Persuasive Speech

Advertisements can be found all over the city no matter where you look. They can be presented by television commercials, print ads on billboards, Internet websites, and even the radio. The reasoning behind these ads is to persuade and argue why their product is more important than others. Sometimes these arguments can be used to persuade certain ideas that people think are right or wrong, and cause an argument socially, politically, or even religiously. Imagine this, it’s 1 a.m. and rearing to the end of the night with you and your friends. You call for a ride home, which shows up within 20 minutes and give them the address to drop you off. The driver of your car is sober, however the driver of the car that is going to crash into you is not. In a split second, your car is t-boned after an intoxicated man speeds right through a red light at an intersection. His blood alcohol concentration was well over the legal …show more content…
Personally, I think this campaign nailed it when it comes down to advertising the situation of drunk driving and was very successful. Mothers Against Drunk Driving used a different approach towards the topic than most other advertisements do which I believe is one of the reasons this ad is so effective. It not only tells about the harms of drunk driving, but it physically shows the situation that could change your life around if you are involved in it. The advertisements use of pathos makes it emotional for not only those who actually partake in drunk driving, but even the people who are just using the road. It uses a very logical fact to engage the audience of the time frame it takes to be struck by a drunk driver. By using pathos and engaging the audience in the disasters of this issue, it accepts the support from its sponsor and fastens the rhetoric