Rhetorical Analysis Of Old Spice Invisible Sport Spray

There are many ways to be persuaded in the industry of advertisement. You can find many different medias for advertisements everywhere, such as newspapers, web pages, magazines, television, and radios. Many television ads have a plot in them to attract the audience to buy whatever they are selling and they use the rhetorical appeals to do so-- pathos, logos, and ethos. Using these rhetoric appeals will help persuade one way or the other of someone’s thinking. For example, the Old Spice Invisible Sport Spray is trying to reach out towards the men audience by having men-biased sport going on during the ad. The situation and purpose in the commercial is to sell the Old Spice Invisible Sport Spray. As this advertisement is original and not to complex, …show more content…
I think using the men biased game for a commercial for men was a very smart idea so it would be easier to grab their attention. With using pathos in most of the commercial, they also used ethos when the Von Miller was comparing the Old Spice Sport Spray to using a sander like tool in representation of ‘other sport sprays’. In this comparison, the appeal ethos established credibility by people not wanting to have uncomfortable and harsh underarms after using different sport sprays. As the rhetorical appeals are used in this advertisement, it came more of a persuasion of how people should come use the Old Spice Invisible Sport Spray instead of other sprays. At the end of the commercial, where the coach is determining whether he should let him go out and play after he has told his coach that he is delicate enough to have to use this sport spray, the humorous side of the commercial of all the stand fans in the background yelling, “Let him play!” All appeals show that this ad is supposed to be subtle to the eye of the audience and to really pull them in with the situation of everything coming