The 50th Annual Super Bowl that aired on Sunday, February 7, 2016, had a great amount of commercials that were created exceptionally well for the audience. Although there were many incredible commercials, one of the commercials stood out to me the most amongst the rest. Many companies use the Super Bowl commercial spots to advertise their products, although, one commercial conveyed a meaningful message regarding domestic violence, from the NO MORE Campaign. NO MORE has been known in the past to provide gut-wrenching yet effective anti-domestic violence advertisements during the Super Bowl Commercials.
In this years commercial, it shows an iPhone text open amongst two friends. One of the friends is sending pictures of her having a great time …show more content…
These crucial persuasion approaches are ethical strategies and consist of the terms: logos, ethos, and pathos. Logos, is the logic used to persuade the audience with the usage of “reasoning.” When logos are used, it is mainly to deliver a message with a logical plead. Ethos is defined as ethics used by the presenter to prove credibility to the audience. Advertisements that rely on factual information is believed to show ethos. Pathos, focuses on the empathy of the audience; emotionally moving the viewer’s feelings are the main focus that the presenter is aiming for. The anti-domestic violence commercial develops a strong connection to all three of these …show more content…
Rather, NO MORE took the time slot to release a pivotal public service announcement. An important directive was delivered in the commercial, and although, the viewers watching the Super Bowl want to have a pleasurable and carefree experience, it is undeniable that this specific commercial was taken particularly to a meaningful degree. The uncomfortable reality is, is that domestic violence and assault are an undoubtedly tragic event that does occur on a daily basis. According to (www.clicktoempower.org), “2 million injuries and 1,300 deaths are caused each year as a result of domestic violence.” The approach of ethos may not entirely be noticeable to the audience, however, a strategic form of it is presented. At the end of the advertisement, the words, “There are many signs of domestic violence and sexual assault. Learn how to help. Text “NO MORE” to 94562”, appeared on the screen. The advertisers plead with the audience that anyone that is experiencing a violation of their fundamental rights, is open to reach out for
In this years commercial, it shows an iPhone text open amongst two friends. One of the friends is sending pictures of her having a great time …show more content…
These crucial persuasion approaches are ethical strategies and consist of the terms: logos, ethos, and pathos. Logos, is the logic used to persuade the audience with the usage of “reasoning.” When logos are used, it is mainly to deliver a message with a logical plead. Ethos is defined as ethics used by the presenter to prove credibility to the audience. Advertisements that rely on factual information is believed to show ethos. Pathos, focuses on the empathy of the audience; emotionally moving the viewer’s feelings are the main focus that the presenter is aiming for. The anti-domestic violence commercial develops a strong connection to all three of these …show more content…
Rather, NO MORE took the time slot to release a pivotal public service announcement. An important directive was delivered in the commercial, and although, the viewers watching the Super Bowl want to have a pleasurable and carefree experience, it is undeniable that this specific commercial was taken particularly to a meaningful degree. The uncomfortable reality is, is that domestic violence and assault are an undoubtedly tragic event that does occur on a daily basis. According to (www.clicktoempower.org), “2 million injuries and 1,300 deaths are caused each year as a result of domestic violence.” The approach of ethos may not entirely be noticeable to the audience, however, a strategic form of it is presented. At the end of the advertisement, the words, “There are many signs of domestic violence and sexual assault. Learn how to help. Text “NO MORE” to 94562”, appeared on the screen. The advertisers plead with the audience that anyone that is experiencing a violation of their fundamental rights, is open to reach out for