Rhetorical Analysis: Super Bowl Commercials

Good Essays
The 50th Annual Super Bowl that aired on Sunday, February 7, 2016, had a great amount of commercials that were created exceptionally well for the audience. Although there were many incredible commercials, one of the commercials stood out to me the most amongst the rest. Many companies use the Super Bowl commercial spots to advertise their products, although, one commercial conveyed a meaningful message regarding domestic violence, from the NO MORE Campaign. NO MORE has been known in the past to provide gut-wrenching yet effective anti-domestic violence advertisements during the Super Bowl Commercials.
In this years commercial, it shows an iPhone text open amongst two friends. One of the friends is sending pictures of her having a great time
…show more content…
These crucial persuasion approaches are ethical strategies and consist of the terms: logos, ethos, and pathos. Logos, is the logic used to persuade the audience with the usage of “reasoning.” When logos are used, it is mainly to deliver a message with a logical plead. Ethos is defined as ethics used by the presenter to prove credibility to the audience. Advertisements that rely on factual information is believed to show ethos. Pathos, focuses on the empathy of the audience; emotionally moving the viewer’s feelings are the main focus that the presenter is aiming for. The anti-domestic violence commercial develops a strong connection to all three of these …show more content…
Rather, NO MORE took the time slot to release a pivotal public service announcement. An important directive was delivered in the commercial, and although, the viewers watching the Super Bowl want to have a pleasurable and carefree experience, it is undeniable that this specific commercial was taken particularly to a meaningful degree. The uncomfortable reality is, is that domestic violence and assault are an undoubtedly tragic event that does occur on a daily basis. According to (www.clicktoempower.org), “2 million injuries and 1,300 deaths are caused each year as a result of domestic violence.” The approach of ethos may not entirely be noticeable to the audience, however, a strategic form of it is presented. At the end of the advertisement, the words, “There are many signs of domestic violence and sexual assault. Learn how to help. Text “NO MORE” to 94562”, appeared on the screen. The advertisers plead with the audience that anyone that is experiencing a violation of their fundamental rights, is open to reach out for

Related Documents

  • Decent Essays

    Leaders should have ethics and practice ethics in their leadership and when making decisions. Leadership involves command, and it requires good ethics to make commands to others. Good ethics will also enable leaders to collaborate with the employees in a friendly manner. By exercising good leadership ethics, leaders will be able to convince others (Weaver, 2014). This will enable the employees to build trust with their leaders.…

    • 1171 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    We are only a minor percentage of people who watch the super bowl, and their ads still affect our purchases significantly. By this acknowledgment, we question how future super bowl ads are going to affect our purchases, and our opinions on products for years to come. I conclude, my interviews and examples provided above have proven my point of super bowl ads are well worth the money spent. Even on a small scale, such as a gas station, super bowl ads affect us significantly in many ways because one ad can affect how consumers purchase everyday products, such as chips and…

    • 701 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Developing an emotional bond helps to engage with them in a manner that affects them beyond their conscious feelings. This step is vital in the brainstorming process because alluring people’s mind-sets and creating sincere emotional connections, allows experiences to strongly impact their memories. Honesty, positive connections and evocative feelings, these three characteristics should remain at the core while building experiential marketing strategies. They must be able to outline the concept to confirm that it resonates with the emotions of the audience. (p. 56) T – Target audience Understanding the target audience is an equally important aspect of successful content branding approaches besides identifying the core values and developing emotional connections based on them.…

    • 1308 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Position Paper #1 Millions of people look forward to watching the Super Bowl every year and many enjoy the commercials too. As years pass, the commercials must change with the times, trying to be as funny and appealing to as many as possible. In an effort to be remembered, many companies have created some very controversial commercials which may not be appropriate for younger viewers. As society changes its taste, the commercials must too, but where must we draw the line? There were two rejected commercials I found extremely inappropriate for the Super Bowl but also one I was surprised did not air.…

    • 1091 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    This year the the super bowl commercials I thought were very unique and different than previous years. For example, in the past years most commercials were very American oriented with a lot of classic american images being broadcasted. This year commercials ranged from being very American to unique and different. In a very broad sense, the target audience was 25-35 year old men and families throughout America. The commercials were a lot for beer, insurance, skittles and food/drinks which are all messages for a that specific group of people watching the superbowl.…

    • 719 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    The ad sexually objectifies the actress from beginning to end in hopes of capturing the target audience, heterosexual men. According to an international advertising research firm (Ameritest) a staggering 52% of the firm’s viewers found the ad to be offensive. This however is nothing new for Carl’s Jr. in my opinion. After watching several other video advertisements it’s clear that sexist ads are the ideal way to advertise burgers for Carl’s Jr. Despite the ad offending 52% of Ameritest viewers who partook in the study, Carl’s Jr. all natural burger sales reached a record high the week of the Super Bowl.…

    • 969 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Thus, in order for any type of organization to succeed, organizations need both good management and ethical leaders. Ethical leadership as a substantial term to an organization requires a manager to understand the core values and live them in all aspects of life for the benefit of all. Ethics are the principles, values and beliefs in defining the right and wrong behavior. On the other hand, leadership describe a leader whose behavior is guided by strong positive values. However, ethics and leadership are connected with each other, and as Cuilla & Gini (1998), noted, ethics is the heart of leadership.…

    • 938 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Some would ask, “Why?” while others would ask, “Why not?” Many don’t see a problem in the spending because they use the device all day and everyday, but this eventually becomes a problem. In recent years, texting while driving ads have increased over the world. Everyone knows that texting while driving takes ones’ eyes off the road for a decent amount of time. Therefore, accidents occur and lives are taken. Would it be worth it to get into a terrible accident to simply send one text message, Snapchat, or DM?…

    • 727 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Nonprofit Sector Values

    • 1061 Words
    • 5 Pages

    Introduction The importance of public service values to public, nonprofit organizations, and to administrators are significant. These values guide administrators’ to perform their day-to-day duties and maintain the public’s trust. At some point administrators’ will find themselves in ethical dilemmas and they will need to evaluate and prioritize their personal values, while considering values that are important to the organization. I aim to describe public and/or nonprofit sector values and explain how they encourage democratically, responsible, and ethical decision-making. In this paper I will discuss what values are important to resolve ethical dilemmas in the public and nonprofit sector, explain what legitimizes these values from four different…

    • 1061 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Because the two bring on those different kinds of emotions it typically causes people to act differently. During the Super Bowl people typically get super drunk and have a joyful fun time with their friends. Where as the election typically pisses people off and causes them to protest or people try to change the results of the election by claiming for recounts in states. This year the presidential election causes many people to protest in the streets because they wanted Hillary Clinton to win even though she is a criminal and has killed people. This years Super Bowl has not occurred yet but the…

    • 1317 Words
    • 6 Pages
    Decent Essays