Super Bowl advertising

When you make plans for Super Bowl Sunday, what do your plans usually consist of? Are your plans to just watch the game, or are they to party like tomorrow is your day off? It almost seems as if this event is about much more than a football game. It’s almost as if this day has become more about promoting business, selling food, and “getting wasted” than it is for the game itself. Can you at any point in your life, recall a Super Bowl that didn’t involve any TV commercials, food, alcohol, or drugs? For starters, not only is the Super Bowl the biggest football game of the year but it is also the holy grail of business advertisement. This year businesses have spent over 377 million dollars on television commercials alone. More money has been spent on advertisements for this year’s game than in the 1960’s, 70’s, and 80’s combined. Did you know that each second a company is on the air for during the Super Bowl costs an average of 160 thousand dollars? Each year the Super Bowl has about 106.5 million viewers, with this many people watching it makes sense that a 30 second commercial will cost you around 3 million dollars. When the first game was played in 1967 nobody would have ever guessed that a few decades later the game would generate hundreds of millions…

Since its inception in 1967, the Super Bowl has amassed millions of viewers in the United States and across the globe. Friends and families gather around television screens at homes, in bars and restaurants, and just about anywhere else one can be placed, to watch the big game, the halftime show, and the commercials. Fifty years later, the trend continues, with over 111 million U.S. viewers watching the game live on television in February 2016. (Nielsen, 2016) This number does not include…

Blinded to Stereotypes Stereotyping has become an almost societal norm. Everything we see when we go somewhere has advertising involved in it somehow. Advertising companies have made a lot of money off of stereotyping in their ads. Many ads today are focused on certain categories, a big category being gender. They create stereotypes to make their product seem better to a certain gender. We see advertising everyday in our lives. One of the biggest ad venues is during the NFL Super Bowl.…

halftime of the Giants and the Patriots super bowl, Patriots are leading 10 to 9. My family surrounding me and we are waiting on … the advertisements? That’s right, we are all geared up and ready for super bowl ads. The only person actually watching the game was my dad. My mom, brothers, sisters, and I were all waiting for the half time ads. So, why do companies pay a whopping 4.5 million dollars for a 30 second slot of time during the super bowl? For the simple fact of, we watch them. Several…

Jillian Berman stated in a Huffington Post article that this was the first time a feminine care product was played during the Super Bowl, which is a male dominated profession. (2015) Berman also discussed how the campaign researchers analyzed women and found a distinct drop in confidence around puberty. (Berman, 2015). That is the kind of information that can be capitalized on to hit home with viewers. In general, people tend to care about kids. Focusing on adult women may lose the interest…

Super Bowl ads are GoDaddy’s domain 1. The two-week pregame With so much money invested, brands are increasing their exposure prior to the game in the hopes of building up momentum and stretching out the period of relevance for each campaign. Honda HMC 1.04% already has raised eyebrows with its released spot for the Honda CR-V, in which a paunchier, older Matthew Broderick invokes the memory of Ferris Bueller, playing hooky from a film shoot around Los Angeles. The online video, telling a…

Budweiser is always one to impress with Super Bowl commercials. In the past years, they have had some of the top Super Bowl commercials ever. To have the best commercial takes a lot due to the fact that hundreds of companies are in competition. In 2014, the commercial called, “Best Buds,” aired during Super Bowl XLVIII. Millions of viewers worldwide watching the Super Bowl saw this commercial and loved it. Budweiser wanted a commercial that could be the best but that could also send people a…

American Football is a unique product. While occasionally organizations have attempted to create actual competition in terms of identical sports, most have failed or been absorbed by the NFL giant. The NFL, like any other company, is in existence to create revenue. While there is no current competition to the NFL in terms of leagues, the NFL’s success is defined by viewership. Without viewership, advertising dollars will fall. A decrease in viewership will result in less revenue for the…

Its schedule includes a Thanksgiving night contest expanding the holiday to three games. NBC’s return to the NFL is highlighted with Sunday Night Football’s theme “I’ve Been Waiting All Day for Sunday Night” as sung by Pink. 2009 NFL signs a four-year extension through 2014 with DirecTV for the Sunday Ticket package at a price of $1 billion annually. 2011 the NFL announces a nine-year contract with CBS, Fox and NBC with each paying the NFL around $1 billion annually. The three networks will each…

The Impact of 1970’s Sports Sports are so much fun to play and watch; now an average major league baseball player makes three million dollars a year. Much of what is on television today are sports and highlights. Sports have created many celebrities over the years, like Michael Jordan and his wildly growing company with his clothing, and shoes. 1970 sports have been affected by new sports, feminist movement, and politics. The 1970’s was filled with a lot of political and social events. The…