Super Bowl advertising

Coca-Cola is one of the largest and most well known brands across the entire world. They’ve been around for 130 years, and have one of the most popular drinks across the globe. The amount of power and influence they possess is limitless. They have all the money and resources to reach out to billions of people and make a permanent change globally. Marketing has always been a high priority for every large corporation, as for Coca-Cola, they take a strong initiative to make sure they get their…

Appetizers for Your Super Bowl Party The key to making your Super Bowl party the bash of the year begins in the planning. Begin with who you are going to invite. Once you have your guest list, take some time to look it over and make any special dietary notes. This year is a great year to throw a Paleo party. While this may sound like a challenge because you can't use processed foods, it really is pretty easy to create amazing Paleo appetizers, easy Paleo meals, and more for your Super Bowl…

where the product is intended to be sold. Since a commercial can be seen from different cultural perspectives, Pepsi analyzes each culture to create a strategy to apply ethos, logos, and pathos correctly. The first commercial is situated in the Super Bowl season, this commercial can make more sense for American people, since this event is unknown in…

and beat out Budweiser rating for the best super bowl commercial, while also trying to get more fan participation in the company. It seems that this commercial program was more reactive because it stems from Budweiser having the best commercial at the super bowl every year, and because of this Doritos wanted to fire back with a way to beat them out. I think they targeted the right audiences;…

the Super Bowl every year and many enjoy the commercials too. As years pass, the commercials must change with the times, trying to be as funny and appealing to as many as possible. In an effort to be remembered, many companies have created some very controversial commercials which may not be appropriate for younger viewers. As society changes its taste, the commercials must too, but where must we draw the line? There were two rejected commercials I found extremely inappropriate for the Super…

All I ask is that the people in society that question the existence of feminism do; watch the Carl’s Jr. Super Bowl ’15 Commercial. If there is still confusion, then there you have it. That is why feminism in today’s society of America exists. To be a feminist is simply the act of believing in the political, economic and social equality of the sexes (dictionary.com). The Carl’s Jr Super Bowl ’15 Ad is a fifty-two second commercial of the nearly-naked American model and actress, Charlotte…

Every September players lace up their cleats, fans hang their flags in support of their favorite teams, and restaurants prepare for the game day rush. It is football season. Football is one of the most popular sports in American culture. Year after year young athletes train to make it to the NFL, people buy season passes and travel all over the country to support teams, or gather around the television on Sundays to watch the game with friends. Football's popularity can be accredited to the many…

Tom Coughlin has been the head coach for the New York Giants football team for the past twelve years. His coaching techniques and strategies led the team in winning three Super Bowls in his career. This past season was his last time head coaching for the team. With a new coach taking over the team there is a lot of new opportunities for changes. Ben McAdoo is announced as the new head coach and has been their offensive coordinator for the past two years. For the past twelve years the Giants have…

The Calvin Knights football team has been undefeated since 1879. How is this spectacular feat possible? It has to do with the fact that Calvin does not actually have a football team. And I for one, believe it should stay that way. Despite the many sports fans at Calvin who crave one of America’s favorite past times, the school has yet to assemble a team. Both the Calvin board and others, including me, worry that creating a football team is not in the school’s best interest. The main reason…

Odell injured his hamstring two weeks ago against the 49ers. He didn’t practice all week last week leading up to the game against the Eagles on Monday night. Nevertheless, as you would expect Beckham played in the game on Monday night. In the first half it looked like he would have a big game being targeted seven times catching all seven passes for 76 yards one touchdown. However, in the second half the Eagles pretty much shut him down. The Eagles pretty much doubled teamed him the whole game…