History of the powerful relationship
The NFL, along with some other surprising professional sports were the ones who first established a successful relationship between their sport and television. Boxing and professional wrestling were amongst the sports that started the rise of broadcasting during a time when baseball and even college football were viewed more popular than professional football.
Post-Network Era
The powerful relationship started in 1964 when only one network aired the NFL because every other network aired strictly American Football League games. The rights to the NFL and AFL games were crucial because during this time all home games were blacked out causing fans to drive outside the 75-mile radius to watch the games …show more content…
Its schedule includes a Thanksgiving night contest expanding the holiday to three games.
NBC’s return to the NFL is highlighted with Sunday Night Football’s theme “I’ve Been Waiting All Day for Sunday Night” as sung by Pink. 2009 NFL signs a four-year extension through 2014 with DirecTV for the Sunday Ticket package at a price of $1 billion annually. 2011 the NFL announces a nine-year contract with CBS, Fox and NBC with each paying the NFL around $1 billion annually. The three networks will each air three Super Bowls during that period through 2022. Overall, the league will collect a reported $27 billion during the life of the contracts from its various media deals. 2012
The NFL tells the world that NFL Network’s Thursday Night Football will expand to 13 games. 2014 DirecTV signs a new eight-year deal with the NFL for the Sunday Ticket package worth an estimated $12 billion. The NFL signs a one-year contract with a one-year option with CBS for a reported $275 million to air and produce Thursday Night Football. CBS wins over bids from ESPN, Fox, NBC and Turner Sports. CBS will broadcast the first half of the TNF schedule with NFL Network taking the second …show more content…
The reason that Netflix is so successful is because it cut out all the content the user does not want to see and only shows the content the consumer wants. In sport there needs to stoppage and sponsors because of its popularity and business model of selling advertisements.
The way that this could work is if Netflix worked out a deal that you could watch your shows on commercially possibly side by side with the game. Other than having the commercials the partnership between the NFL and an online steaming site with the business model like Netflix it wont work. The two companies thrive off of the complete opposite ways of business. One gains subscriptions through proviing pre recoded shows to watch at the consumer’s leisure while other provides live content and thrives of commercials and the advertisement of other products.
The whole business model of both parties would have to change drastically in order for this relationship to be successful. As I alluded to previously the two would have to compromise between the implementation of advertisements. Netflix has built their entire company off one flat monthly fee where the consumer receives the same amount of content as every other
The NFL, along with some other surprising professional sports were the ones who first established a successful relationship between their sport and television. Boxing and professional wrestling were amongst the sports that started the rise of broadcasting during a time when baseball and even college football were viewed more popular than professional football.
Post-Network Era
The powerful relationship started in 1964 when only one network aired the NFL because every other network aired strictly American Football League games. The rights to the NFL and AFL games were crucial because during this time all home games were blacked out causing fans to drive outside the 75-mile radius to watch the games …show more content…
Its schedule includes a Thanksgiving night contest expanding the holiday to three games.
NBC’s return to the NFL is highlighted with Sunday Night Football’s theme “I’ve Been Waiting All Day for Sunday Night” as sung by Pink. 2009 NFL signs a four-year extension through 2014 with DirecTV for the Sunday Ticket package at a price of $1 billion annually. 2011 the NFL announces a nine-year contract with CBS, Fox and NBC with each paying the NFL around $1 billion annually. The three networks will each air three Super Bowls during that period through 2022. Overall, the league will collect a reported $27 billion during the life of the contracts from its various media deals. 2012
The NFL tells the world that NFL Network’s Thursday Night Football will expand to 13 games. 2014 DirecTV signs a new eight-year deal with the NFL for the Sunday Ticket package worth an estimated $12 billion. The NFL signs a one-year contract with a one-year option with CBS for a reported $275 million to air and produce Thursday Night Football. CBS wins over bids from ESPN, Fox, NBC and Turner Sports. CBS will broadcast the first half of the TNF schedule with NFL Network taking the second …show more content…
The reason that Netflix is so successful is because it cut out all the content the user does not want to see and only shows the content the consumer wants. In sport there needs to stoppage and sponsors because of its popularity and business model of selling advertisements.
The way that this could work is if Netflix worked out a deal that you could watch your shows on commercially possibly side by side with the game. Other than having the commercials the partnership between the NFL and an online steaming site with the business model like Netflix it wont work. The two companies thrive off of the complete opposite ways of business. One gains subscriptions through proviing pre recoded shows to watch at the consumer’s leisure while other provides live content and thrives of commercials and the advertisement of other products.
The whole business model of both parties would have to change drastically in order for this relationship to be successful. As I alluded to previously the two would have to compromise between the implementation of advertisements. Netflix has built their entire company off one flat monthly fee where the consumer receives the same amount of content as every other