For Lambeau Field, the main customers will be NFL fans, and more specifically Packers fans. Currently, the majority of NFL fans are male, approximately 65% (Eby, 2013). It will be important to try and reach some more women in advertising to try and grow the fanbase of the NFL. Around 71% of NFL fans are over 35 years old (Eby, 2013). Therefore, younger fans should be targeted in ad campaigns more. Obviously it is important to keep the audience you have, but growing the fanbase is also huge. If the fanbase is increased, the desire to attend a game will increase causing ticket prices to rise in the market, because more people want to attend a game. Around 32% of NFL fans make $40,000 to $75,000 a year (Eby, 2013). I think it is important to keep
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If the Packers did a specific campaign for women’s clothing, it would definitely bring more women into the games. Wisconsin is a very unique case however, in Wisconsin, football is not just a man’s sport to watch. With how people grow up and are raised in Wisconsin, everyone loves the Packers. It does not matter if they are male or female, 60 years old or 12 years old, a huge amount of the population love to watch the Packers play on Sunday afternoons. Churches even make sure that service is done by about 11:30 A.M. to make sure people have enough time to get home to watch the Packers …show more content…
This plan would be set up to where fans between the ages of six to 14 could meet Packer players after the game based on a drawing. I think this plan would be successful for one year, three year, and the five year plan, because it would help bring in younger fans to the game. If we get the young fans in the games, because they have a chance to meet player, it could help bring them to the games and get them interesting in the game of football. Even after they have left the age group that can enter to win a players meet and greet, they will still like watching the sport, so they will keep coming back. It is also difficult for the game of football to appeal to the young kids today, because of the concussion problem going around the NFL. It is important to get them interested in the sport when they are young in order to keep them fans of the game for years to come.
In the early stages of the campaign, there can be advertisements on the television and radio to let parents know about this opportunity and let their children know. As the kids reach the higher ages of the campaign, they can use advertisements on social media sites. In today's day and age, many kids are starting to use social media younger and younger, so ads on these sites can then grow interest in these children of the older
If the Packers did a specific campaign for women’s clothing, it would definitely bring more women into the games. Wisconsin is a very unique case however, in Wisconsin, football is not just a man’s sport to watch. With how people grow up and are raised in Wisconsin, everyone loves the Packers. It does not matter if they are male or female, 60 years old or 12 years old, a huge amount of the population love to watch the Packers play on Sunday afternoons. Churches even make sure that service is done by about 11:30 A.M. to make sure people have enough time to get home to watch the Packers …show more content…
This plan would be set up to where fans between the ages of six to 14 could meet Packer players after the game based on a drawing. I think this plan would be successful for one year, three year, and the five year plan, because it would help bring in younger fans to the game. If we get the young fans in the games, because they have a chance to meet player, it could help bring them to the games and get them interesting in the game of football. Even after they have left the age group that can enter to win a players meet and greet, they will still like watching the sport, so they will keep coming back. It is also difficult for the game of football to appeal to the young kids today, because of the concussion problem going around the NFL. It is important to get them interested in the sport when they are young in order to keep them fans of the game for years to come.
In the early stages of the campaign, there can be advertisements on the television and radio to let parents know about this opportunity and let their children know. As the kids reach the higher ages of the campaign, they can use advertisements on social media sites. In today's day and age, many kids are starting to use social media younger and younger, so ads on these sites can then grow interest in these children of the older