Key Performance Indicators For Netflix

Superior Essays
NETFLIX
Netflix is a streaming content provider that allows subscribers to watch TV shows, movies, documentaries and more on a wide range of Internet-connected devices. The company also provides DVD rental plans where it supplies the shows and movies on DVDs.
This video streaming on-demand company operates on a subscription based model. The users pay for a monthly subscription plan and are given access to stream shows, movies, documentaries and other content available on Netflix in the quality (SD, HD, Ultra HD) they pay for.
BUSINESS PLAN
Netflix is the world’s leading internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day. The company’s target market
…show more content…
The service is supported on widest range of devices including PCs, TVs, mobiles, and gaming consoles. One of the differentiating factor of Netflix is that it releases new and exclusive series as full seasons and not one episode at a time which keeps its users hooked.
Analyze the goals key performance indicators (KPIs) specified in workplace business plan
The key performance indicators for Netflix are:
Ratio of new, paying users to churning users (sales/retention)- This would indicate how new customers are joining and how much are still part of the Netflix system and would help them decide whether they should work on customer acquisition or customer retention more.

Average hours watched per user (usage) – This is to measure how well the company is able to justify its purpose of entertaining people. They need to calculate how much time and how frequently within a week or month a user is on
…show more content…
So Netflix needs to retain the rights to its star shows to keep its user base.
Affordable subscription for entire user base – Company should be ready to give flexible subscription fees for its user base in smaller countries to make it affordable for them and to highly increase its user base in those areas.
Technological advancement for better user experience – The company should start incorporating newer technological advancements in the video entertainment industry like IOT to highly improve its user experience.
Develop the contingency plan to address areas of non-conformance
We can develop a contingency plan for future risks for the company as-
All video entertainment :
Netflix has made its intention very clear which is long form video entertainment whether its original content, Blockbuster movies, Old movies or documentaries. And if it scale that and get to the success may be sufficient. However, multiple other platforms are not explored by Netflix.
What if Netflix is one stop shop for ALL ENTERTAINMENT that includes the following:
Online Game Streaming.
Online streaming.
User Generated Videos.
Music

Related Documents

  • Improved Essays

    According to NETFLIX (2017), “Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    it is accessible in more than 190 nations and has more than 83 million supporters, who get around 10 billion hours of media substance from Netflix consistently. Netflix platform is available on Apple devices such as iPhone, iPad, and also iPod Touch. In addition, it is on Nintendo Wii, too. It introduces streaming, which allows its customers to be able to watch TV shows and movies on their personal smart devices. Netflix partners with consumer electronics companies…

    • 1100 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Case Study: Netflix

    • 828 Words
    • 4 Pages

    Overall, Netflix as a whole is full of opportunity. Internet TV is quickly developing due to economic growth, freedom and flexibility, and rapid innovation. It 's similar to other companies due to its code of ethics, but offers the uniques through it policies surrounding areas such as time of and giving constant feedback. It aims to retain the best employees, thus ensuring better quality provided to consumers. Government influence is little, but Netflix 's follows these regulations such as acquiring the rights to stream content.…

    • 828 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Netflix is a leading internet entertainment subscription service. Netflix’s subscription service allows members to access a multitude of television shows and movies for a set monthly price. Netflix has been extremely successful in accurately predicting the changes in the video and movie marketplace. They used the name Netflix with the expectation that movies would move from DVD to online streaming rather rapidly (Cohan, 2013). In 2007, with 6.3 million registered members they began offering online streaming, today they boast 74 million subscribers in over 50 countries (See what’s next, n.d.).…

    • 1171 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Netflix Swot Analysis

    • 1450 Words
    • 6 Pages

    Amazon Prime and HBOGO are the two biggest competitors for Netflix. Amazon has already become an established and successful company that sells a tremendous amount of consumer products. Amazon is a household name internationally. Amazon Prime is an annual subscription fee that allows two-day free shipping on millions of products. It also allows their customers to access their instant video streaming content with the ability to purchase or rent current television shows and movies on demand.…

    • 1450 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Seamless Streaming Streaming movies and television series has become the next big thing. More people from all over the world are purchasing the streaming sensation, Netflix. Netflix is an on-demand streaming service that provides popular movies and television shows. By definition, “‘Streaming’ means that you can watch the video file for a movie or TV show as it loads, rather than waiting for it to fully download before you can watch it.” (TechBoomers). Streaming with Netflix is the new best thing with perks such as no commercials, and low cost; however, some individuals deem Netflix streaming as unnecessary and a waste of time.…

    • 1526 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Felix Kjellberg, known as “PewDiePie”, is a prime example of this. Kjellberg has more than 45 millions followers on YouTube and profits around $4 million per year. (Grundberg, 2014). And while it might look like most of videos on YouTube are home-made by individuals, most of big channels are affiliated to a “Multi-Channel Network”, which are companies that “offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development” to their partners, while retaining a percentage of the revenue generated by the videos (Google, n.d.). Although these companies work behind the scene and are unknown to most of people they are…

    • 1011 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The service can range from $8 to $12 depending on how many screens the user wants to pay for. Reed Hasting founded Netflix in 1997, and in a Business Insider interview he comments that the company’s strategy is “about brand clarity…that we stand for $7.99 per month for unlimited streaming. That’s what we really want to focus on and we think that’s the optimal strategy” (Figure 1). Netflix also utilizes the value chain framework, which was discussed at length in class, by allowing content owners, networks, and broadcasters to use a service like Netflix to reach out to viewers (Figure 2). Also, because Netflix produces original content, they can directly provide viewers with their content (Figure 2).…

    • 990 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Research Paper On Netflix

    • 754 Words
    • 4 Pages

    Netflix is an on-demand Internet streaming service, similar to cable; which allows the consumer to stream media content: TV Shows and Movies, in high-quality for a monthly fee. All the consumer needs is a reliable Internet connection to be able to enjoy the experience of watching Netflix. This streaming service provides a platform on the web where movie lovers and TV show fanatics can explore a wide range of media content anytime anywhere. Now that you know what Netflix is, it 's time to go more in details on how it works and how it enhances the user viewing experience. Netflix has become the most successful Internet video distribution network in the past 9 years.…

    • 754 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    DVDs in Blu-ray and HD [High Definition] formats are offered by Netflix to consumers who demand more out of their home entertainment experience. One of the most critical features offered by Netflix that got the company recognition and market share is that it caters to a wide selection of people from different geographical locations and demographic groups. The variety of movies offered by Netflix, vis-à-vis its competitors, is unmatched. With the technical help provided by the company Web site combined with software that tracks and provides consumers with useful information, Netflix enjoys a competitive parity advantage in this regard. One of the main reasons Netflix enjoys this advantage is because it was the first in the market to come out with a DVD rental system that does not involve late fees, but rather includes a fixed monthly subscription fee and a software that provides assistance in simplifying the processes for the end…

    • 7315 Words
    • 30 Pages
    Improved Essays