The SWOT analysis is important for any company. It is necessary to run a SWOT analysis throughout the life of a company. The Main SWOT analysis will stay the same. There will be SWOT changes throughout the lifetime of the company.
Strengths:
Brand recognition: The brand recognition is considered a strength when you establish a strong brand. A strong brand will keep the loyal customers coming back.
Convenience: The online streaming and DVD sales will allow customers to view the movies in the comfort of their home.
Accessibility: The online streaming will allow the customers to have access at all times.
High gross margins: The movie that does well will result in a high gross margin.
Advanced technological avenues: The changes in technology over the years …show more content…
Networking: The networking possibilities can be endless if use the right channels.
Cheaper distribution channels: The online streaming allows for cheaper distribution channels then DVD sales.
Multiple platforms: The multiple platforms allows for more distribution opportunities than traditional DVD sales.
Technical advances: The technological advances allows for more choices in the distribution of online streaming.
Revenue: The revenue can be generated through licensing, DVD/Blu ray, online streaming membership, and other ancillary products.
Threats
Increase cost for content: The library and licensing can be high if trying to get the right content to appeal to your target market.
Competition: Competition will always be a threat. Your company will have to research to see what you can do for your company to rise above competition. Price: The price of your products will have to be competitive to keep your customers loyal.
Piracy: Piracy is a threat in this technological age. A lot of people would rather download from a third party than to pay the price of movies.
Economy: If the economy is low then it will not purchase your
Strengths:
Brand recognition: The brand recognition is considered a strength when you establish a strong brand. A strong brand will keep the loyal customers coming back.
Convenience: The online streaming and DVD sales will allow customers to view the movies in the comfort of their home.
Accessibility: The online streaming will allow the customers to have access at all times.
High gross margins: The movie that does well will result in a high gross margin.
Advanced technological avenues: The changes in technology over the years …show more content…
Networking: The networking possibilities can be endless if use the right channels.
Cheaper distribution channels: The online streaming allows for cheaper distribution channels then DVD sales.
Multiple platforms: The multiple platforms allows for more distribution opportunities than traditional DVD sales.
Technical advances: The technological advances allows for more choices in the distribution of online streaming.
Revenue: The revenue can be generated through licensing, DVD/Blu ray, online streaming membership, and other ancillary products.
Threats
Increase cost for content: The library and licensing can be high if trying to get the right content to appeal to your target market.
Competition: Competition will always be a threat. Your company will have to research to see what you can do for your company to rise above competition. Price: The price of your products will have to be competitive to keep your customers loyal.
Piracy: Piracy is a threat in this technological age. A lot of people would rather download from a third party than to pay the price of movies.
Economy: If the economy is low then it will not purchase your