Nfl Advantages And Disadvantages

1644 Words 7 Pages
American Football is a unique product. While occasionally organizations have attempted to create actual competition in terms of identical sports, most have failed or been absorbed by the NFL giant. The NFL, like any other company, is in existence to create revenue. While there is no current competition to the NFL in terms of leagues, the NFL’s success is defined by viewership. Without viewership, advertising dollars will fall. A decrease in viewership will result in less revenue for the NFL. Virtually any television programming that is aired at the same time as the NFL can be considered a competitor. Anything that draws viewership from the NFL can be the cause of reduced revenue.
As an organization, the NFL is incredibly strong.
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Indeed, this is only a threat to the traditional way of watching football games. The internet has changed many industries. Rather than fight to maintain traditional viewership, the NFL must adapt to new surroundings. The ability to stream television shows has increased recently. This is an idea the NFL should explore. Today, the NFL and DirectTV have a partnership that garners the NFL 1 billion dollars annually. It also gives DirectTV sole broadcast rights with the exclusion of regionally broadcast games. This viewership model requires the customer to watch games on a television set. Today, people are more mobile than ever. Introducing a way to capture mobile viewers is an opportunity. Mobile devices can currently update football-related websites almost in real time. This means viewers can be mobile, and still stay current with the performance of the team of their choice. This mobile-viewer market-share traditionally watched games on television. Exploring avenues of making this process revenue-generating should be done. Another opportunity is packaging the NFL product in a different way. The music industry had to make wholesale changes to the distribution model after the birth of the internet. The internet does not create a better or higher quality product, it availability however, damages traditional technologies and delivery models (Liebowitz, 2008). Instead of fighting it, the music …show more content…
A mobile society that does not stay confined to the home is one reason. The idea of using one medium (television and radio) is antiquated. The internet continues to provide alternate viewing or consumption options for fans. While this is not the traditional means of consuming a football game, the alternate method detracts from the traditional revenue generating model. Another threat to the NFL is player conduct. Viewers want to be inspired by the play of athletes. Knowledge that players have social views that run contrary to individuals decreases the probability that they will tune into a game. Off-the-field incidents have had a negative impact on the way athletes are perceived by the public (Connor, 2014). Players who refuse to stand for the national anthem alienate a large portion of the viewership. Viewers want to partner with organizations that share their values and ethics. Players arrested for substance abuse or domestic violence do not inspire people. To the contrary, it gives viewers a reason to change the channel or simply not watch at

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