Super Bowl Advertising

When you make plans for Super Bowl Sunday, what do your plans usually consist of? Are your plans to just watch the game, or are they to party like tomorrow is your day off? It almost seems as if this event is about much more than a football game. It’s almost as if this day has become more about promoting business, selling food, and “getting wasted” than it is for the game itself. Can you at any point in your life, recall a Super Bowl that didn’t involve any TV commercials, food, alcohol, or drugs? For starters, not only is the Super Bowl the biggest football game of the year but it is also the holy grail of business advertisement. This year businesses have spent over 377 million dollars on television commercials alone. More money has been spent on advertisements for this year’s game than in the 1960’s, 70’s, and 80’s combined. Did you know that each second a company is on the air for during the Super Bowl costs an average of 160 thousand dollars? Each year the Super Bowl has about 106.5 million viewers, with this many people watching it makes sense that a 30 second commercial will cost you around 3 million dollars. When the first game was played in 1967 nobody would have ever guessed that a few decades later the game would generate hundreds of millions …show more content…
On this one day of the year by itself, more than 14 thousand tons of potato chips are eaten. For many restaurants and bars this day is their most profitable of the year. In the majority of bars and restaurants you may find yourself in on this particular day you will be lucky if you happen to find standing room. Many restaurants will compete with each other with prices in order to maximize their profits. When you dig deep and really do some research on the Super Bowl you will begin to discover that the game is more of a battleground over money than it is a sporting