Pathos Pathos, is a persuasive quality that provokes pity or sadness. It is uses in many ads, newspapers, magazines, etc. to demonstrate positive and negative emotions, such as frustration, anger, love, or respect. My advertisement of my choice, goes above and beyond to set a thought provoking scene, that seems to lift your spirit, while also making you tear up a little. This emotional technique makes the advertisement hit home, and relates with everyone’s life, and family matters. This specific commercial involves a frustrated, and broken family, that only comes together as one for dinner. The Bernas Rice Company, made it seem as though, the rice is what was keeping this family hanging together by a thread. In the end, the family settles
