The ACLU uses pathos to work to evoke emotion from the ad’s viewers. The ad uses combination of both the text and two image to develop pathos. The images alone would not reveal emotion, but the text surrounding the pictures helps develop the a sense of emotions in the ad. Specifically the words, “The man in the left is 75 times more likely to be stopped by the police…,” builds a sense of sympathy. The picture of King and Manson, because of the text, also creates a sense of sympathy for King and other African-Americans. Clearly, King was a better person that Manson, yet King, because of the color of his skin, is more likely to be harassed by the police. The words on the poster lead people to realize the extent of the issue at hand, leading to
