Muslim women wear clothing that is not revealing; only their face is visible. Therefore, King Khalid Foundation used a Muslim woman as a persuasive tactic. Although, the Muslim woman is covered, one can vividly see her bruised eye. Moreover, the fundamental objective of the contentious advertisement was to express that even a Muslim woman could not successfully mask abuse.
Ordinarily, the pathos appeals relentlessly to emotions. Hence, abuse is a potent, yet an arousing societal issue. Naturally, advertisement concentrates on feelings such as fear, sympathy, and sorrow. The woman fears her mate could face consequences, such as jail if her scars are revealed. The woman attires a mask of dreadful distress and communicates the impression that she covets benevolence.
Finally, the logos effectively utilize rational thinking. Thus, the underbelly of the ad states, “some things can’t be covered.” The woman’s traditional garment hides her bruises and scars on her lower body. Sometimes, women apply liquid make up to provide coverage for acne, tattoos, and wrinkles. However, no amount of liquid make up can conceal physical …show more content…
It does not matter whether the abuse is verbal, emotional, or physical the aftermath is devastating, life threatening, and sometimes irreparable. Consequently, the ramifications of abuse far exceed what the mind can comprehend. Victims of abuse are more vulnerable of contracting HIV, suffering from abysmal depression, and committing suicide. Nevertheless, victims stay with an abusive partner for the following reasons: financially stability, want to raise children in a two-parent household, feels they are deserving of the abuse, soul ties to their abuser and low self-esteem. King Khalid Foundation advertisement is the perfect example of women who protect their abusers and not themselves, although the indication of abuse is observable. Lastly, abuse is a never-ending vicious cycle that lays barren relationships in its