The Viva Young commercial's cast appealed to the Super bowl audience emotion's the most. The commercial used the rhetorical concept of Pathos, which is using emotions …show more content…
The "live mas" slogan was crafted so well by showing senior citizens acting in way we've never really thought they would. It also had the concept of reasoning, which is appealing to the readers' common sense, or values, throughout it because we all believe you can be young at heart. The over topness of some of the cast's behavior was more than comical because the director dare to take it there. Taco Bell succeeded in their delivery of their business to the public with this savvy