Rhetorical Analysis Of Taco Bell's Viva La Young Commercial

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We all know what to expect around Super bowl Sunday, the funniest commercials or even the most memorable. Advertising during the Super bowl can make a company, it's the one opportunity that any business has to keep their names relevant or introduce them to the world. We all at some point remember a Pepsi or Doritos commercial that aired during a Super Bowl. This year Taco Bell's Viva la Young commercial lived up to all expectations. It was funny, memorable, and we all understood it. The commercial depicted young at heart senior citizens having the time of their lives, sneaking out of an retirement home, and being mischievous as teenagers. They end their night (morning) at Taco Bell eating tacos and looking partied out. The hilarious commercial was directed by Noam Murro, who directed movies and previous year's Super bowl commercials. This commercial was so persuasive because the director definitely got Taco Bell's agenda and "Live Mas" theme across to the Super Bowl audience with his unconventional cast of "old folks." This 30 second commercial made it seem like you were out all night with them.

The Viva Young commercial's cast appealed to the Super bowl audience emotion's the most. The commercial used the rhetorical concept of Pathos, which is using emotions
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The "live mas" slogan was crafted so well by showing senior citizens acting in way we've never really thought they would. It also had the concept of reasoning, which is appealing to the readers' common sense, or values, throughout it because we all believe you can be young at heart. The over topness of some of the cast's behavior was more than comical because the director dare to take it there. Taco Bell succeeded in their delivery of their business to the public with this savvy

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