Rhetorical Analysis
In 2013 Chipotle released a commercial, called “The Scarecrow,” that tries to inform its audience of the problems within the fast food industry while simultaneously promoting the Chipotle brand . Chipotle wants the viewer to know that they are not like other “fast food” restaurants . It is doing so to make people feel less guilty about eating their meals and making them understand that even though delicious, their meals are healthier than most other fast food chains’. One of the biggest reasons for this is that the commercial doesn’t mention “chipotle” at all until the very end and only for a brief moment too. This makes it seem as if, Chipotle instead of advertising itself, was advertising and promoting or sponsoring organic farming. We believe that it holds these values close to itself, because instead of slapping it’s own name everywhere it gives the message of organic farming more importance.
The commercial makes it clear that Chipotle is against processed foods, oppression and harsh confinement of animals and stereotypical big …show more content…
It shows that Chipotle is starting a movement against factory-made food and explains its agenda and motivation. The scarecrow, when he comes home blue is inspired by his little garden. His face brightens and the music picks up as he picks vegetables, takes them into the city and starts his own little store. He chops his organically farmed vegetables and cooks with joy that is clearly seen in his face. As he serves his first ‘bowl’ some customers leave the Crow Foods lines and come to his shop. He scares off a crow that lands on his table and you get the feeling that slowly the world is being restored to the way it’s supposed to be. The commercial ends with the words, “Cultivate a Better World” leaving the message that even one person can make a difference and start an effective movement no matter how powerful the enemy, just the way Chipotle
In 2013 Chipotle released a commercial, called “The Scarecrow,” that tries to inform its audience of the problems within the fast food industry while simultaneously promoting the Chipotle brand . Chipotle wants the viewer to know that they are not like other “fast food” restaurants . It is doing so to make people feel less guilty about eating their meals and making them understand that even though delicious, their meals are healthier than most other fast food chains’. One of the biggest reasons for this is that the commercial doesn’t mention “chipotle” at all until the very end and only for a brief moment too. This makes it seem as if, Chipotle instead of advertising itself, was advertising and promoting or sponsoring organic farming. We believe that it holds these values close to itself, because instead of slapping it’s own name everywhere it gives the message of organic farming more importance.
The commercial makes it clear that Chipotle is against processed foods, oppression and harsh confinement of animals and stereotypical big …show more content…
It shows that Chipotle is starting a movement against factory-made food and explains its agenda and motivation. The scarecrow, when he comes home blue is inspired by his little garden. His face brightens and the music picks up as he picks vegetables, takes them into the city and starts his own little store. He chops his organically farmed vegetables and cooks with joy that is clearly seen in his face. As he serves his first ‘bowl’ some customers leave the Crow Foods lines and come to his shop. He scares off a crow that lands on his table and you get the feeling that slowly the world is being restored to the way it’s supposed to be. The commercial ends with the words, “Cultivate a Better World” leaving the message that even one person can make a difference and start an effective movement no matter how powerful the enemy, just the way Chipotle