Mayhem Commercial Analysis

Superior Essays
Allstate Insurance Company recently released their advertising commercial known as, “Mayhem”. This humorous and appealing commercial includes Dean Winters, also known as “Mayhem”, who acts as a bratty teenager driving in a pink SUV car. The trustworthy Allstate Insurance Company, founded in 1931, upholds their security by providing an example of a freak accident that could potentially happen. The commercial shows “Mayhem” hitting a parked car, and how Allstate is there to back up the owner of the hit car and let them know that they’re, “In Good Hands”. Allstate Insurance Company provokes humor within the scenes, overall advertising their well-known security, and credible aspects through their commercial, “Mayhem” to reach out to the parents of all teenage drivers. The humor within the commercial mainly appeals to the parents of teenagers or upcoming teen drivers. Dean Winters succeeds the persona of a “typical” teenage girl driving in her pink car, distracted by her phone. It’s absurd enough to be memorable, which grabs viewers and allows them to recall Allstate Insurance Company. The “teenager” that appears in this advertisement provokes …show more content…
Given in the advertisement is an example of how mayhem can occur when you least expect it. In this case, the “emotionally compromising” teen girl wrecks into a parked car which exemplifies a situation that Allstate would cover. Allstate Insurance company is based upon a mission statement of, “Helping customers realize their hopes and dreams by providing the best products and services to protect them from life’s uncertainties and prepare them for the future” (Allstate). The credible insurance company promises support and guaranteed security against whatever life may throw at the said person. In this case, mayhem is the ultimate cause of the accident. Allstate also gives a sense of relief to the customer in need by providing such a reputation for immense

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