Gatorade is one of, if not the top sports drink brands in production. It’s possible they are the number one sports drink because of their advertising skills towards athletes of all sports. Gatorade is using the advertisement in an appealing way to sell their sports drink to athletes, runners in specific. Gatorade successfully promotes their product to athletes with their advertisement that “Gatorade always wins.” Gatorade’s ad gives their product the appearance of a track runner crossing the finish line as their competitors leap for the line trying to beat them in a giant stadium with an Olympic platform feel to it. As their bottle with its hands up and appearing as if it is cheering crosses the finish line, a slogan is written above saying
…show more content…
This ad uses ethos to help promote the drink to athletes. Although the ad does not use a professional athlete, its use of Gatorade’s own product bottle for the ethos effect as its own endorsing figure is still strong and effective. The presentation and tone of the ad is in a competitive attitude and is perfect for the athletic audience they are trying to reach. With the angle on the picture on the ad the spacing is perfect and makes it look like a picture being taken of an Olympic runner crossing the finish line. The colors they decided to use for the ad also created a competitive atmosphere. The bright lights in the background with the green grass of the infield and the sun setting over the stadium makes it feel like it is an important track event that only the best make it to. This is by far one of the best ads Gatorade has ever made. There is just something about how they made their product come to life and presented their product as if it was the sports star that made it feel right. They did not need to use a famous athlete to get their point across like they have in the past and how other companies do. While that is an extremely effective way to promote product, Gatorade used their imagination with this one and nailed every aspect of the advertisement. Gatorade always has awesome ads but they really out did themselves with this
This ad uses ethos to help promote the drink to athletes. Although the ad does not use a professional athlete, its use of Gatorade’s own product bottle for the ethos effect as its own endorsing figure is still strong and effective. The presentation and tone of the ad is in a competitive attitude and is perfect for the athletic audience they are trying to reach. With the angle on the picture on the ad the spacing is perfect and makes it look like a picture being taken of an Olympic runner crossing the finish line. The colors they decided to use for the ad also created a competitive atmosphere. The bright lights in the background with the green grass of the infield and the sun setting over the stadium makes it feel like it is an important track event that only the best make it to. This is by far one of the best ads Gatorade has ever made. There is just something about how they made their product come to life and presented their product as if it was the sports star that made it feel right. They did not need to use a famous athlete to get their point across like they have in the past and how other companies do. While that is an extremely effective way to promote product, Gatorade used their imagination with this one and nailed every aspect of the advertisement. Gatorade always has awesome ads but they really out did themselves with this