The Super Bowl is one of the substantial events of the year. Not only is it a program action packed with football, but, it is also a showcase for some of the most stellar commercials of the year. An advertisement in the Super Bowl costs several million dollars because the Super Bowl is often the most viewed television production globally. Therefore, companies work exceptionally hard to construct their most effective, passion-filled advertisement of the year. They aim to captivate the audience through rhetorical devices such as emotional appeals, humor, uniqueness, etc. As a result, these commercial are easy to analyze for rhetoric and production. Budweiser generated a commercial for the Super Bowl in 2014 that won the hearts of many people through its use of pathos and other rhetorical devices. Budweiser begins its
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They do not oversell their brand. In fact, the company is only referred to twice in the entire advertisement. The first reference is subtle and occurs in the view of the rancher as he is wearing a Budweiser hat. The second occurrence happens at the conclusion of the commercial where the company name is shown along with the hashtag “Best Buds” referring to the puppy and the horse (Clevver). This Budweiser commercial exemplifies the rhetorical value of media. Companies know they only have thirty to sixty seconds to make an impact on their viewers, and they have to devise ways to capture the attention of the audience. For example, Geico and Direct TV both use humor to captivate America. There is no better way to make the viewers feel warmer and happier than including an adorable puppy, an attractive man, and a stately horse. Budweiser successfully produced one of the most extraordinary commercials in television history, and they won the hearts of millions of viewers on the most watched television airing of the 2014
They do not oversell their brand. In fact, the company is only referred to twice in the entire advertisement. The first reference is subtle and occurs in the view of the rancher as he is wearing a Budweiser hat. The second occurrence happens at the conclusion of the commercial where the company name is shown along with the hashtag “Best Buds” referring to the puppy and the horse (Clevver). This Budweiser commercial exemplifies the rhetorical value of media. Companies know they only have thirty to sixty seconds to make an impact on their viewers, and they have to devise ways to capture the attention of the audience. For example, Geico and Direct TV both use humor to captivate America. There is no better way to make the viewers feel warmer and happier than including an adorable puppy, an attractive man, and a stately horse. Budweiser successfully produced one of the most extraordinary commercials in television history, and they won the hearts of millions of viewers on the most watched television airing of the 2014