Budweiser, a familiar brand since 1876, (2014) has refocused its advertising towards the awareness of responsible drinking. Vice President of Corporate Social Responsibility Kathy Casso says,
Budweiser has long championed the message to ’designate a driver and enjoy the great times,’ but this video goes a step further to reinforce the importance of making a plan to get home safe while showing how our decisions impact those around us… Creating this video to live - and be shared digitally is an important way to keep the momentum growing. (2014, para. 6).
It is fitting that the “Someone Waits for you at Home” video’s emotional impact inspires the advert to go viral. This TV advert begins with Luke bringing home his new puppy, Cooper. In the background, you hear an upbeat song playing. Luke and Cooper build a bond by playing, cuddling and traveling; while Cooper grows into a dog. Luke and his friends take a red six pack of beer and go out for the day, leaving Cooper at home. Cooper is waiting, which seems like forever, for Luke to return home. He starts to appear worried and sad, wondering and whining. Suddenly, the focus goes black and in white, bold text, displays “For some, the wait never ended,” as the music faded. Next, as the music picks up you see, “But we can change that.” Switching back …show more content…
The marketing approach Budweiser uses puts its viewers through a 60-second roller coaster of happiness and heart dropping sadness that keeps them invested and on the edge of the seat. Though their target is the younger generation, this ad can and will appeal to anyone that has a heart. One dog’s story is so powerful it really does get you to think twice before drinking and driving and also shows you that Budweiser cares about the well-being of their consumers and not just their
Budweiser has long championed the message to ’designate a driver and enjoy the great times,’ but this video goes a step further to reinforce the importance of making a plan to get home safe while showing how our decisions impact those around us… Creating this video to live - and be shared digitally is an important way to keep the momentum growing. (2014, para. 6).
It is fitting that the “Someone Waits for you at Home” video’s emotional impact inspires the advert to go viral. This TV advert begins with Luke bringing home his new puppy, Cooper. In the background, you hear an upbeat song playing. Luke and Cooper build a bond by playing, cuddling and traveling; while Cooper grows into a dog. Luke and his friends take a red six pack of beer and go out for the day, leaving Cooper at home. Cooper is waiting, which seems like forever, for Luke to return home. He starts to appear worried and sad, wondering and whining. Suddenly, the focus goes black and in white, bold text, displays “For some, the wait never ended,” as the music faded. Next, as the music picks up you see, “But we can change that.” Switching back …show more content…
The marketing approach Budweiser uses puts its viewers through a 60-second roller coaster of happiness and heart dropping sadness that keeps them invested and on the edge of the seat. Though their target is the younger generation, this ad can and will appeal to anyone that has a heart. One dog’s story is so powerful it really does get you to think twice before drinking and driving and also shows you that Budweiser cares about the well-being of their consumers and not just their