Drunk Driving Commercial

Every 48 seconds a drunk driver causes an accident? This statistic highlights the deadly trend of alcohol related accidents, not only in the United States but worldwide. The advertisements that I have chosen all reflect the same theme, the impact of drunk driving in our society. The advertisements are trying to convey a message that the risk of drunk driving is clearly not worth the ramifications. The cultural context of this advertisement is of view that we have of superheroes. We see superheroes as being strong, indestructible super humans. So it was a good tactic by Volkswagen to use superheroes as the focal point in this advertisement. The audience that Volkswagen seems to target in this advertisement are younger people, who have better …show more content…
Budweiser knows that the audience reception of this advertisement will be an emotional reception. Due to the fact that most of the viewers are probably pet owners themselves, and would never want to do anything that would affect their pet. People tend to be more sympathetic towards dogs because in the world dogs are seen as being a man’s best friend. That is why it is hard for us to watch as the dog just waits and is sad when its owner does not come home until the morning. The audience of this advertisement is geared at people who drink but also can be targeted towards people who have pets. The bond between a pet and its owner is a very special bond. The purpose of this advertisement is simple make sure that you make it home because someone is waiting for you. Do not do something that risks you not being able to walk through the front door the next morning. In the advertisement that uses multiple scenes to set the scene for the main message of the advertisement. The advertisement begins with the guy getting the puppy, and then scenes of the bond between the two growing. While these scenes are being shown, happy music is playing in the background to set the scene. Then immediately when the guy leaves for a night of drinking and leaving the dog, the music changes to a more series melody. With texts appearing on the screen about how for some the wait never ends. When the owner of the dog walks in through the door, the music is back to being happy. Budweiser uses the simple change of the music to change the mood of the commercial, and with that the mood of the audience changes. This is just one way that an advertiser is conveying the message a message to think before you