Pepsi Rhetorical Analysis

Nowadays, we live in a globalized world where technology provides great opportunities for cross-cultural communication. Furthermore, it is a fact that most companies use different kind of technologic sources such as TV commercials, websites, and so on, to present their products to the general public. However, if companies want to expand its brand to the global market, it is important that they are aware of cultural differences and its possible influence on the people’s behavior. As an illustration, Pepsi, a multinational beverage company, has been responsible for creating a great quantity of commercials which have been shown across the globe. When analyzing Pepsi Company’s use of rhetorical appeals via two commercials, the company’s use of persuasion becomes obvious; moreover, Pepsi’s commercials are established in accordance with the culture where the product is intended to be sold. Since a commercial can be seen from different cultural perspectives, Pepsi analyzes each culture to create a strategy to apply ethos, logos, and pathos correctly. The first commercial is situated in the Super Bowl season, this commercial can make more sense for American people, since this event is unknown in …show more content…
This advertisement was published with the name “Refrescate este verano con J Balvin y Pepsi” (Refresh yourself this summer with J Balvin and Pepsi) on January 18th of this year. Pepsi makes an excellent use of pathos appeals in this commercial, since it makes the use of a famous Hispanic singer, J Balvin. The environment of this commercial is a warm day with traffic problems in a city. At the beginning, the characters seem to be bored because of the hot weather and the traffic in the city, but then J Balvin makes his appearance, and he begins to sing and share Pepsi sodas with everyone, and then the environment changes completely into a