Lost Dog Rhetorical Analysis

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Persuasive Essay It’s been more than two thousand years ago that a Greek philosopher could determine three ways to persuade an audience. One of them is ethos. Ethos shows that the person making the video or commercial has a certain degree of credibility. Having credibility in ethos contains good character and sense, also qualified to accomplish the argument. Pathos is another way that allows you to persuade an audience. In rhetoric, pathos is referred as strong emotions or feelings, such as anger, fear, or sympathy, etc. Logos is another way that you can persuade your audience. The rhetoric meaning of logos is the use of logic and reasoning. Now with that said ethos, pathos, and logos will be divided and interpreted in each of the videos that …show more content…
The golden dog was the credibility of the video. The commercial also showed that the dog was the man’s friend. There was no spoken language in the video, but Budweiser itself was the one representing. The gold dog was used in the advertisement as the face of the commercial, to assure that the audience felt inclined to trust in what was being presented. The commercial appeal the feeling of wanting to help a dog. To be more specific on the emotions it appealed to feel happy and sad. The golden dog was presented living on a farm with horses. Then the golden dog was lost trying to find its way back home to his friends. As the golden dog found its way back home, he was in danger by a wolf. Horses then escaped from the barn to help the dog return safely. As the dog found its way back home the owner stepped outside to receive it with happiness. The pathos of the end of the commercial was back to happiness. The logos of the “Lost Dog” we’re sending a message to their audiences saying if you buy Budweiser you can be closer to your friends and it is a great way to spend your …show more content…
The video presented its credibility with the plant and dog. The advertisement could win over many people. The video was very trusting because they had the plant next to the dog letting the audience know that Kleenex is safe. Also, it contained the package of Kleenex. The video’s music accompanied it well making the pathos of the advertisement feel secure. Moreover, for the logos “PEFC Kleenex” stated “Lab test for future generations” because they were sending the message to their audience letting them know that their product is safe to use (PEFC Kleenex advertisement). The commercials just describe all included of ethos, pathos, and logos. Many advertisements include this rhetoric forms. The video that was the strongest on the three rhetoric was “Friends are waiting” because the ethos, pathos, and logos were strongly supported. The video was very persuasive and you could understand what the video was letting the audience know. Videos like this are amazing for the audience to feel the incline to trust what is being presented to

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