Did you know that the average person sees about 5,000 ads a day! That is about 5 a minute! In this new consumer market companies are constantly fighting one another for customers and looking for any angle that can make them stand out. This means that companies need to make their advertisements memorable because if they don’t they will quickly be forgotten about and the ad would be a waste of money. However, once they have your attention then they can make their pitch and hopefully sell you on buying new insurance or a politicians vote. Chris Hedges is right– in this growing consumer culture the ability to get and hold an audience's attention is often more important than what is actually being sold to you– the ability to weave an appeared intimacy with your audience can make or break the pitch. [Companies often use skewed data to make themselves appear as the more viable product as a way to entice consumers to buy their it.] Many products on the market are all very similar, and a catchy slogan can only get you so far.
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In order for companies to make money and gain new customers they must establish credibility– ethos– and the best way to do this is with proven tests. These results often leave much to be desired, so companies prey on their audience’s lack of statistical knowledge and skew their results to make themselves stand apart from their competitors. Some of the most common ways this is done is by exaggerating the graph to make their product seem far better than the competition, and upon closer examination shows they actually very comparable. Another common way to skew data is to test it under desirable conditions or to test the product multiple times and only express the results of the best test. Even though these tactics are, simply put, deceptive they are nevertheless effective in convincing consumers to choose their product or else there would be no reason for so many companies play this misleading numbers game. [While it is important for companies to establish ethos, politicians need to establish pathos– an emotional connection with the audience.] It is not uncommon to see politicians coming from highly selective schools, so these people need something else to make them stand out; one of the most common ways is to make themselves more relatable to their audiences: common story is they came from humble beginnings and through their hard work they were able to be accepted to Harvard and graduate top of their class. It doesn’t matter if this story is fact or fiction, it appears people today would rather have what appears to be a relatable politician rather than an honest one. The principle being applied is to attract people with a relatable story, then seal the deal with your political stance. These relatable stories also make it sound as though the politician will do what is in your best interest because they understand what life was like in that situation and understand what needs to be changed after having been through that. Sadly, however this is rarely the case and you are most likely being hoodwinked on this assumption. [Some people however counter that a person’s goals or a company’s product are more important with the question: “that once you have this
In order for companies to make money and gain new customers they must establish credibility– ethos– and the best way to do this is with proven tests. These results often leave much to be desired, so companies prey on their audience’s lack of statistical knowledge and skew their results to make themselves stand apart from their competitors. Some of the most common ways this is done is by exaggerating the graph to make their product seem far better than the competition, and upon closer examination shows they actually very comparable. Another common way to skew data is to test it under desirable conditions or to test the product multiple times and only express the results of the best test. Even though these tactics are, simply put, deceptive they are nevertheless effective in convincing consumers to choose their product or else there would be no reason for so many companies play this misleading numbers game. [While it is important for companies to establish ethos, politicians need to establish pathos– an emotional connection with the audience.] It is not uncommon to see politicians coming from highly selective schools, so these people need something else to make them stand out; one of the most common ways is to make themselves more relatable to their audiences: common story is they came from humble beginnings and through their hard work they were able to be accepted to Harvard and graduate top of their class. It doesn’t matter if this story is fact or fiction, it appears people today would rather have what appears to be a relatable politician rather than an honest one. The principle being applied is to attract people with a relatable story, then seal the deal with your political stance. These relatable stories also make it sound as though the politician will do what is in your best interest because they understand what life was like in that situation and understand what needs to be changed after having been through that. Sadly, however this is rarely the case and you are most likely being hoodwinked on this assumption. [Some people however counter that a person’s goals or a company’s product are more important with the question: “that once you have this