Carr uses this technique because readers can relate to it, just he can relate to it as well. Carr reaches out to readers through ethos in a strong way by connecting to them as a human being and not just as a messenger. He shows that he experiences the Web and uses it to his advantage just like any other person. He too uses the Internet to read information faster instead of critically reviewing a long article. He does this by stating, “the Net is becoming a universal medium” not only for himself, but for everyone. This helps clarify that he has negative and positive experiences on the issue that he is communicating, which makes the reader more trusting of Carr’s opinion. Although Carr has his own experiences dealing with the Internet, he looked
