Nike Rhetorical Analysis Essay

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Nike was founded in late 1960s and since it has been the leading sport selling product in America with its slogan “just do it”. Nike has thousands of advertisement, but this one stands out to me. To me it represent that Nike does not only make one pair of shoes for specific sport,but for all of them. The advertisement is trying to show consumers how yes, their product maybe expensive, but you will not only be using it for one sport or hobby. Sports is a big thing in the american culture, but to play a sport you need the equipment. Nike audience focuses more on athletic, but the also use those athletic to grab other set of groups of audience such as, people who ran as a hubby or just want to look good in a pair of Nike shoes. Nike has a lot of marketing techniques which are proven through their visual rhetoric, this allows Nike to not only have one set of group as audience.

Nike has been around for more than 50 years. It first started in United States with the name Blue Ribbon Sports. It started to get notice in the 1990s when Nike started the program Reuse-A-Shoe. This
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They have become mere hurdles for runners”. This shows that the shoes where not only made for hiking, but for runners making their audience more than one athletic. “ take your training off-road in the in the run-anytime-nothing-can-stop-me-now” “the Nike air storm Pegasus help keep feet warm and dry during wet winter runs”. I know that this words would for sure make me want to buy the shoes who doesn’t want shoes that are water proof. “Run smart run with air storm Pegasus” this line is trying to say that be smart while running and they only you are going to be smart while running is by buying air storm Pegasus shoes. They show the leg to represent what they could have by using their shoes. They also add at the end of the ad that their shoes are comfortable delivering great protection with air-sole allowing for cushioned ride

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