Every day we are exposed to an unfathomable amount of advertisements, yet for one reason or another there are a select few that we cannot seem to forget. As for me and my wife there is one advertisement that we both saw for the first time on Fox Sports 1 during a commercial break for a Monster Energy Supercross Event that has resonated in our minds. As I take you through my analysis, we will discover that both my wife and I remember the commercial for differing reasons. The advertisement that we will evaluate throughout this analysis was published on February 24, 2015 by Discount Tire, featuring their two sponsored supercross racers at that time (Chad Reed and Josh Grant) with their sons. While we first saw the advertisement on live television,
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Discount Tire strives to offer a diversified product line that allows for everyone to customize their own vehicles in a manner that best represents their own personal preferences. Their diversified product line allows them to offer products for everyone that drives a vehicle no matter their preferences (cost-based or appearance-based decisions). Discount Tire uses market segmentation strategies in order to capture the greatest amounts of market share they can possible. Through the advertisement specifically they are using a niche segmentation strategy by attempting to capture a large share of a small/niche market within the racing community. What works into Discount Tires favor is the fact that there is a large market for their products, anyone who owns a vehicle is a prospect (potential customer) for their business. While in the meanwhile Discount Tire as a whole tends to utilize micromarketing most frequently. Discount Tire takes precedence in allowing for maximized customization for their consumer’s. They attempt to create an experience for their customers to differentiate themselves from their competition. This experience that I am talking about is how they offer mass customization to each consumer in a sense that makes the overall experience more personable and more pleasing to the consumers (they are able to see what they are getting, you know what to expect when it’s all …show more content…
The reasoning for this is the simple fact that by creating this ad as a dirt bike commercial and placing it in the middle of dirt bike racing event, they were targeting a specific type of person. By doing this, they were targeting potential consumers that either are fans of dirt bike’s or dirt bike racing. They were targeting those who have the moto-lifestyle per se like to attribute themselves to a lifestyle incorporating dirt bikes in general. Having grown up with dirt bikes and racing, there is a sense of community and family that comes from being in the sport. This may be something that most are not aware of outside of the sport, but to those involved in dirt bike racing know exactly what I am talking about. This sport is more than just a hobby to most, in fact it is a lifestyle in itself. No matter where I have went racing/riding, I have been embraced with open arms (creating that feeling of community/family). Somebody is always there for you, whether it be to offer spare parts because you had something break, offer advice because they have more experience and can see room for improvement, or something as little as invite you over for dinner in the evening after the races. This commercial really hones in on the friends and family aspect of the sport and strives to embrace that moto-lifestyle
Discount Tire strives to offer a diversified product line that allows for everyone to customize their own vehicles in a manner that best represents their own personal preferences. Their diversified product line allows them to offer products for everyone that drives a vehicle no matter their preferences (cost-based or appearance-based decisions). Discount Tire uses market segmentation strategies in order to capture the greatest amounts of market share they can possible. Through the advertisement specifically they are using a niche segmentation strategy by attempting to capture a large share of a small/niche market within the racing community. What works into Discount Tires favor is the fact that there is a large market for their products, anyone who owns a vehicle is a prospect (potential customer) for their business. While in the meanwhile Discount Tire as a whole tends to utilize micromarketing most frequently. Discount Tire takes precedence in allowing for maximized customization for their consumer’s. They attempt to create an experience for their customers to differentiate themselves from their competition. This experience that I am talking about is how they offer mass customization to each consumer in a sense that makes the overall experience more personable and more pleasing to the consumers (they are able to see what they are getting, you know what to expect when it’s all …show more content…
The reasoning for this is the simple fact that by creating this ad as a dirt bike commercial and placing it in the middle of dirt bike racing event, they were targeting a specific type of person. By doing this, they were targeting potential consumers that either are fans of dirt bike’s or dirt bike racing. They were targeting those who have the moto-lifestyle per se like to attribute themselves to a lifestyle incorporating dirt bikes in general. Having grown up with dirt bikes and racing, there is a sense of community and family that comes from being in the sport. This may be something that most are not aware of outside of the sport, but to those involved in dirt bike racing know exactly what I am talking about. This sport is more than just a hobby to most, in fact it is a lifestyle in itself. No matter where I have went racing/riding, I have been embraced with open arms (creating that feeling of community/family). Somebody is always there for you, whether it be to offer spare parts because you had something break, offer advice because they have more experience and can see room for improvement, or something as little as invite you over for dinner in the evening after the races. This commercial really hones in on the friends and family aspect of the sport and strives to embrace that moto-lifestyle