Indycar fans are unique kinds of fans. Indycar is prevalent in the northern states of America. Whereas Nascar is huge in the southern states of America. The forced market segmentation that was demonstrated by splitting the classes forced fans to make choice they really didn’t want to make and it also caused the sport to loose sponsors.
Sponsorships are huge. Corporations spend approximately $53.1 billion dollars every year (Jensen & Cobbs, 2014) on this type of advertising. These sponsorships are important to the fans and drivers alike. The drivers use the sponsorship money to build fine racing machines whereas the fans like to see their products advertised. These advertisements lead to increased sales revenue for the companies.
Sponsorships are huge. Corporations spend approximately $53.1 billion dollars every year (Jensen & Cobbs, 2014) on this type of advertising. These sponsorships are important to the fans and drivers alike. The drivers use the sponsorship money to build fine racing machines whereas the fans like to see their products advertised. These advertisements lead to increased sales revenue for the companies.