Coca Cola Brotherly Love Analysis

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Brotherly-Love Coca-Cola is a well known product in the United States and throughout the world. The company puts out millions of dollars worth of ads and commercials every year. The commercials are there to attract a wide variety of audiences to want to buy the product. In January of 2016, a commercial was put out by Coca-Cola called “Brotherly Love.” This one minute long commercial attracts several different types of people throughout the world on the basis of family, togetherness, happiness, music, and being a fan of Coca-Cola in general. https://www.youtube.com/watch?v=0oYlOBun8UI From the very beginning, this commercial shows family. The explicit message shows the relationship of brothers and how an older brother treats his younger …show more content…
This is something that is looked at as comforting and safe. The aspect of being together, for many, is a sign of someone being wanted. In this commercial a Coke brings a younger brother and older brother closer together. Coca-Cola gives the viewer an implicit message that they can bring people together and that is a selling point for them in this commercial. Besides the younger brother and older brother being brought closer together, the family is sitting at what looks like to be the dinner table having a family meal. This shows togetherness and it just so happens that everyone’s drink of choice is an ice cold Coke. This shows the company to continue you push the point of Coke bringing people together. The vast majority of people like seeing families together and people in general together. People being together shows many people comfort. With the use of comfort it makes people trust the product and want to buy into it. Coke brings people together, being together makes people feel comfortable, and this makes people to want a cold, tasty Coca-Cola …show more content…
The song of choice was “Hey Brother” to enforce that family feeling and show the “Brotherly Love.” The music is played throughout the commercial starting off slow and hitting the high point of the song at the climax of the commercial to get to a person’s ethos and pathos. The precise point the company climaxes the scene on the screen and the music being played is at the exact spot they are to get the most powerful, emotional feelings they can out of a person. The songs lyrics talk about there being nothing they wouldn 't do for their brother and that is what is seen in the commercial. When the commercial nears the end and it is perceived as the younger of the two brothers is going to be robbed of his coke; the older brother comes in and risk having to fight three kids or doing anything for his brother to get his Coke back. The song also attracts people that might be a fan of the song or the artist of the song. Using a popular song like this can pull more people to be drawn into liking the commercial, but few may reject the commercial based totally off not being a fan of the artist that wrote the song. This is a risky portion for many commercials but a very successful choice made in the production of this

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