The Jeep Renegade ad paints a picture of a life in which no destination is outside the driver’s reach, as long as he is daring and determined enough to blaze his own trail. Seen in the top left, the Jeep Renegade, in its distinct red finish, is pictured plowing through loose dirt and sand. At right, racers compete in a grueling obstacle course. This illustrates that the ad seeks out the bold and fearless consumer who is not afraid of a challenge and does not back down in the face of adversity. Additionally, on the left side of the advertisement, a man charges through the mud, his vision focused only on his destination. He is creating his own path through the course, ignoring external distractions, similar to how a Jeep Renegade owner can use
